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The Development, Change, and Transformation of Rhetorical Style in Magazine Advertisements 1954-1999
16 references·8 citing·42 second hop
The Development, Change, and Transformation of Rhetorical Style in Magazine Advertisements 1954-1999 (2005)The Development, Change, and Transformati…Visual Rhetoric in Advertising: Text‐Interpretive, Experimental, and Reader‐Response Analyses (1999)Visual Rhetoric in Advertisin…Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Basics of qualitative researc…Visual Persuasion: The Role of Images in Advertising (1997)Visual Persuasion: The Role o…Figures of Rhetoric in Advertising Language (1996)Figures of Rhetoric in Advert…Images in Advertising: The Need for a Theory of Visual Rhetoric (1994)Images in Advertising: The Ne…On Resonance: A Critical Pluralistic Inquiry Into Advertising Rhetoric (1992)On Resonance: A Critical Plur…Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity (1991)Content-Analysis Research: An…Classical Rhetoric for the Modern Student (1991)Classical Rhetoric for the Mo…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…Reliability of Nominal Data Based on Qualitative Judgments (1989)Reliability of Nominal Data B…Interpretive consumer research (1989)Interpretive consumer researchRelevance: Communication and Cognition (1986)Relevance: Communication and …Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance (1986)Consumer Research and Semioti…The Mirror Makers: A History of American Advertising and its Creators (1984)The Mirror Makers: A History …Orality and Literacy (1982)Orality and LiteracyImage-Music-Text (1977)Image-Music-TextMarketing, Rhetoric, and Control (2018)Marketing, Rhetoric, and Cont…Investigating the Impact of Visual Design on Consumers' Perceptions towards Advertising (2015)Investigating the Impact of V…Promoting the consumer society: Ernest Dichter, the Cold War and FBI (2013)Promoting the consumer societ…Effectiveness of Absurdity in Advertising Across Cultures (2012)Effectiveness of Absurdity in…Consumer Perception and Attitude towards the Visual Elements in Social Campaign Advertisement (2012)Consumer Perception and Attit…Open versus closed advertising texts and interpretive communities (2008)Open versus closed advertisin…Impliciet, implicieter, implicietst: Het effect van de mate van implicietheid op de waardering voor (2006)Impliciet, implicieter, impli…Changes in advertising language? A content analysis of magazine advertisements in 1980 and 2000 (2004)Changes in advertising langua…Researching Lived Experience: Human Science for an Action Sensitive Pedagogy (1990)Narrative Inquiry: Experience and Story in Qualitative Research (1999)Using thematic analysis in psychology (2006)Document Analysis as a Qualitative Research Method (2009)Seeking Qualitative Rigor in Inductive Research (2012)A Theory of Semiotics (1976)Liberatory Postmodernism and the Reenchantment of Consumption (1995)Consumer Culture Theory (CCT): Twenty Years of Research (2005)A Rhetoric of Motives (2017)The Structure of Scientific Revolutions (1963)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Possessions and the Extended Self (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)The Presentation of Self in Everyday Life. (1956)Analysis and Interpretation of Qualitative Data in Consumer Research (1994)Metaphors We Live By (2003)The Interpretation of Cultures (2017)A Coefficient of Agreement for Nominal Scales (1960)Statistical principles in experimental design. (1962)Content Analysis: An Introduction to its Methodology. (1984)Conducting content‐analysis based literature reviews in supply chain management (2012)Demystifying Content Analysis (2020)Intercoder Reliability in Qualitative Research: Debates and Practical Guidelines (2020)Fundamentals of Language (1980)Studies in the Way of Words (1989)The Stopping Power of Advertising: Measures and Effects of Visual Complexity (2010)The Measurement of Observer Agreement for Categorical Data (1977)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Rethinking validity and reliability in content analysis (1999)Validation Guidelines for IS Positivist Research (2004)Word of mouth communication within online communities: Conceptualizing the online social network (2007)The Network Paradigm in Organizational Research: A Review and Typology (2003)From Poverty to Perversity: Ideas, Markets, and Institutions over 200 Years of Welfare Debate (2005)The work of representation (2020)Beyond modularity: a developmental perspective on cognitive science (1993)Understanding and sharing intentions: The origins of cultural cognition (2005)Misinformation and Its Correction (2012)Rethinking Market Research: Putting People Back In (1997)Signals in Social Supernets (2007)The Mediatization of Society (2008)
this work references cited by second hop

References

  • 1998Basics of qualitative research : techniques and procedures for developing grounded theory38,622 cited
  • 1982Orality and Literacy7,002 cited
  • 1986Relevance: Communication and Cognition6,707 cited
  • 1977Image-Music-Text3,641 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
  • 1989Reliability of Nominal Data Based on Qualitative Judgments1,575 cited
  • 1991Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity1,523 cited
  • 1994Images in Advertising: The Need for a Theory of Visual Rhetoric790 cited
  • 1986Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance751 cited
  • 1996Figures of Rhetoric in Advertising Language689 cited
  • 1997Visual Persuasion: The Role of Images in Advertising683 cited
  • 1999Visual Rhetoric in Advertising: Text‐Interpretive, Experimental, and Reader‐Response Analyses656 cited
  • 1991Classical Rhetoric for the Modern Student631 cited
  • 1989Interpretive consumer research510 cited
  • 1992On Resonance: A Critical Pluralistic Inquiry Into Advertising Rhetoric422 cited

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  • 1984The Mirror Makers: A History of American Advertising and its Creators408 cited
  • Cited by

    • 2012Consumer Perception and Attitude towards the Visual Elements in Social Campaign Advertisement29 cited
    • 2012Effectiveness of Absurdity in Advertising Across Cultures25 cited
    • 2008Open versus closed advertising texts and interpretive communities25 cited
    • 2013Promoting the consumer society: Ernest Dichter, the Cold War and FBI22 cited
    • 2015Investigating the Impact of Visual Design on Consumers' Perceptions towards Advertising17 cited
    • 2018Marketing, Rhetoric, and Control13 cited
    • 2004Changes in advertising language? A content analysis of magazine advertisements in 1980 and 200010 cited
    • 2006Impliciet, implicieter, implicietst: Het effect van de mate van implicietheid op de waardering voor0 cited