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Reactions to Political Advertising: Clarifying Sponsor Effects · Study

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ArticleReactions to Political Advertising: Clarifying Sponsor Effects

Gina M. Garramone1984

Article1984

Reactions to Political Advertising: Clarifying Sponsor Effects

Gina M. Garramone

55 citations·0/0 files stored·Journalism Quarterly

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Media Studies and Communication Electoral Systems and Political Participation Media Influence and Politics

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1997The Effects of Negative Comparative Political Advertising on Candidate Evaluations and Advertising Evaluations: An Exploration 1991Negative versus Positive Television Advertising in U.S. Presidential Campaigns, 1960–1988 2002An Exploration of the Effects of Negative Political Advertising on Political Decision Making 2014Attacks without Consequence? Candidates, Parties, Groups, and the Changing Face of Negative Advertising 1988Appeals and strategies of negative political advertising 1990Efficacy of inoculation strategies in promoting resistance to political attack messages: Application to direct mail 1987An experimental study of the effectiveness of negative political advertisements 2005Effects of Negative Political Advertising on Voting Intention: An Exploration of the Roles of Involvement and Source Credibility in the Development of Voter Cynicism

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Year1984

Typearticle

Published1984-12-01

VenueJournalism Quarterly

ISSN-L0196-3031

Languageen

Citations55

Files0 public / 0

ShelfMedia Studies and Communication

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doi10.1177/107769908406100404

openalex_workW1966437335

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