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• 1997The Effects of Negative Comparative Political Advertising on Candidate Evaluations and Advertising Evaluations: An Exploration176 cited
• 1991Negative versus Positive Television Advertising in U.S. Presidential Campaigns, 1960–1988172 cited
• 2002An Exploration of the Effects of Negative Political Advertising on Political Decision Making161 cited
• 2014Attacks without Consequence? Candidates, Parties, Groups, and the Changing Face of Negative Advertising147 cited
• 1988Appeals and strategies of negative political advertising134 cited
• 1990Efficacy of inoculation strategies in promoting resistance to political attack messages: Application to direct mail134 cited
• 1987An experimental study of the effectiveness of negative political advertisements120 cited
• 2005Effects of Negative Political Advertising on Voting Intention: An Exploration of the Roles of Involvement and Source Credibility in the Development of Voter Cynicism116 cited
• 2002An Aggregate Examination of the Backlash Effect in Political Advertising: The Case of the 1996 U.S. Senate Race in Minnesota98 cited
• 1994Creating impressions: An experimental investigation of political advertising on television88 cited
• 2012Assessing Accountability in a Post-Citizens United Era83 cited
• 2001The Impacts of Emotion Elicited By Print Political Advertising on Candidate Evaluation76 cited