Article2009

Corporate social responsibility in Malaysia – experts' views and perspectives

90 citations0/0 files storedCorporate Social Responsibility and Environmental Management

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Corporate Social Responsibility Reporting Environmental Sustainability in Business Corporate Social Responsibility and Sustainability

Abstract

Abstract The field of corporate social responsibility (CSR) has grown exponentially in the last decade and is gradually becoming a global trend. Companies are now expected to take explicitly into account all aspects of their performance, i.e., not just their financial results, but also their social and environmental performance. Therefore more organizations are now engaged in serious efforts to define and integrate CSR into all aspects of their businesses. The aim of our study is to understand this trend in Malaysia and specifically to investigate (i) The status of CSR in Malaysia; (ii) Different CSR practices in Malaysia; and (iii) Future diffusion of CSR in Malaysia. To answer these questions, we have conducted interviews with Malaysian leading experts in CSR. Our results suggests that the key issues in the journey toward wider diffusion and acceptance of CSR in Malaysia include current confusion over the meaning of CSR, the prevalent use of CSR as a PR tool, mandatory versus voluntary CSR and the role the National Mirror Committee of ISO/TMB/WG SR in this process. Copyright © 2009 John Wiley & Sons, Ltd and ERP Environment.

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References

1986Qualitative Data Analysis: A Sourcebook of New Methods 2006How corporate social responsibility is defined: an analysis of 37 definitions 2004Corporate Social Responsibility Theories: Mapping the Territory 2005Corporate Social Responsibility (CSR) in Asia 2006Investigating the Impact of Firm Size on Small Business Social Responsibility: A Critical Review 2006Corporate social responsibility in Asian supply chains 2007ISO 26000 and supply chains—On the diffusion of the social responsibility standard 2004How can SMEs effectively implement the CSR agenda? A UK case study perspective

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