SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

The Influence of Print Advertisement Organization on Affect toward a Brand Name · Study

ArticleShelves

ArticleThe Influence of Print Advertisement Organization on Affect toward a Brand Name

Chris A. Janiszewski1990

Article1990

The Influence of Print Advertisement Organization on Affect toward a Brand Name

Chris A. Janiszewski

152 citations·0/0 files stored·Journal of Consumer Research

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 152 citations exist upstream.

References

1980Feeling and thinking: Preferences need no inferences.1968Attitudinal effects of mere exposure.1987The Cognitive Unconscious 1989Conditional automaticity: Varieties of automatic influence in social perception and cognition.

Cited by

2003Internet advertising: Is anybody watching?2004What makes mavens tick? Exploring the motives of market mavens’ initiation of information diffusion 2013The Future Looks “Right”: Effects of the Horizontal Location of Advertising Images on Product Attitude 2008Unconscious processing of Web advertising: Effects on implicit memory, attitude toward the brand, and consideration set 2011Missing the Mark 1995Market mavens′ purchase decision evaluative criteria: implications for brand and store promotion efforts 2011Anarchy of effects? Exploring attention to online advertising and multiple outcomes 2012The design of consumer packaging: Effects of manipulations of shape, orientation, and alignment of graphical forms on consumers’ assessments

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

1998Transference in Everyday Experience: Implications of Experimental Research for Relevant Clinical Phenomenaarticle · 4 shared references 2001"Unlearning" automatic biases: The malleability of implicit prejudice and stereotypes.article · 3 shared references 1998The scientific legacy of Sigmund Freud: Toward a psychodynamically informed psychological science.article · 3 shared references 1999The Scientific Status of Unconscious Processes: Is Freud Really Dead?article · 3 shared references 2004Exploring children's choice: The reminder effect of product placementarticle · 3 shared references 1995Additivity of nonconscious affect: Combined effects of priming and exposure.article · 3 shared references

Details

Year1990

Typearticle

Published1990-06-01

VenueJournal of Consumer Research

ISSN-L0093-5301

Languageen

Citations152

Files0 public / 0

ShelfMarketing and Advertising Strategies

Identifiers

doi10.1086/208536

openalex_workW1966649309

Links

Imported from OpenAlex (CC0) — nothing here is generated.