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The Influence of Print Advertisement Organization on Affect toward a Brand Name
4 references·16 citing·52 second hop
The Influence of Print Advertisement Organization on Affect toward a Brand Name (1990)The Influence of Print Advertisement Orga…Conditional automaticity: Varieties of automatic influence in social perception and cognition. (1989)Conditional automaticity: Var…The Cognitive Unconscious (1987)The Cognitive UnconsciousFeeling and thinking: Preferences need no inferences. (1980)Feeling and thinking: Prefere…Attitudinal effects of mere exposure. (1968)Attitudinal effects of mere e…A comprehensive review on logo literature: research topics, findings, and future directions (2019)A comprehensive review on log…The role of pre-consumption experience in perceived value of retailer brands: Consumers' experience from emerging markets (2017)The role of pre-consumption e…Customers’ Intention to Use Green Products: the Impact of Green Brand Dimensions and Green Perceived Value (2015)Customers’ Intention to Use G…The role of background color, interletter spacing, and font size on preferences in the digital presentation of a product (2014)The role of background color,…The Future Looks “Right”: Effects of the Horizontal Location of Advertising Images on Product Attitude (2013)The Future Looks “Right”: Eff…The design of consumer packaging: Effects of manipulations of shape, orientation, and alignment of graphical forms on consumers’ assessments (2012)The design of consumer packag…Missing the Mark (2011)Missing the MarkAnarchy of effects? Exploring attention to online advertising and multiple outcomes (2011)Anarchy of effects? Exploring…Unconscious processing of Web advertising: Effects on implicit memory, attitude toward the brand, and consideration set (2008)Unconscious processing of Web…MAPping the Frontiers: Theoretical Advances in Consumer Research onMemory,Affect, andPersuasion (2006)MAPping the Frontiers: Theore…Communicating through pictures and words: Understanding the role of affect and cognition in processing visual and verbal information (2006)Communicating through picture…What makes mavens tick? Exploring the motives of market mavens’ initiation of information diffusion (2004)What makes mavens tick? Explo…The effects of peripheral exposure to information on brand preference (2003)The effects of peripheral exp…Internet advertising: Is anybody watching? (2003)Internet advertising: Is anyb…Market mavens′ purchase decision evaluative criteria: implications for brand and store promotion efforts (1995)Market mavens′ purchase decis…Advertising Stimulus Effects: A Review (1992)Advertising Stimulus Effects:…THE PRODUCT ENTHUSIAST: IMPLICATIONS FOR MARKETING STRATEGY (1986)Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers (1987)The Market Maven: A Diffuser of Marketplace Information (1987)Gender differences in German consumer decision‐making styles (2004)Social media's slippery slope: challenges, opportunities and future research directions (2013)Telling more than we can know: Verbal reports on mental processes. (1977)The Modularity of Mind (1983)Relational schemas and the processing of social information. (1992)Implicit social cognition: Attitudes, self-esteem, and stereotypes. (1995)A model of dual attitudes. 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(1998)A meta-analytic test of intergroup contact theory. (2006)Exposure and affect: Overview and meta-analysis of research, 1968-1987. (1989)The Limited Capacity Model of Mediated Message Processing (2000)So Many Things to Do! How Multitasking Affects Memory and Attitude for Product and Brand Placements (2014)Tablets and TV Advertising: Understanding the Viewing Experience (2017)Optimising social procurement policy outcomes through cross-sector collaboration in the Australian construction industry (2020)Metaphoric structuring: understanding time through spatial metaphors (2000)Metaphors We Live By (2003)Positioning Rationality and Emotion: Rationality Is Up and Emotion Is Down (2015)Digital visual engagement: influencing purchase intentions on Instagram (2018)Measuring advertising effectiveness in Travel 2.0 websites through eye-tracking technology (2018)Advances in Consumer Research (1992)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Effects of Animation and Format on the Perception and Memory of Online Advertising (2010)Advertising or games? 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this work references cited by second hop

References

  • 1980Feeling and thinking: Preferences need no inferences.8,070 cited
  • 1968Attitudinal effects of mere exposure.6,730 cited
  • 1987The Cognitive Unconscious1,397 cited
  • 1989Conditional automaticity: Varieties of automatic influence in social perception and cognition.976 cited

Cited by

  • 2003Internet advertising: Is anybody watching?650 cited
  • 2004What makes mavens tick? Exploring the motives of market mavens’ initiation of information diffusion261 cited
  • 2013The Future Looks “Right”: Effects of the Horizontal Location of Advertising Images on Product Attitude224 cited
  • 2008Unconscious processing of Web advertising: Effects on implicit memory, attitude toward the brand, and consideration set160 cited
  • 2011Missing the Mark137 cited
  • 1995Market mavens′ purchase decision evaluative criteria: implications for brand and store promotion efforts135 cited
  • 2011Anarchy of effects? Exploring attention to online advertising and multiple outcomes126 cited
  • 2012The design of consumer packaging: Effects of manipulations of shape, orientation, and alignment of graphical forms on consumers’ assessments120 cited
  • 2015Customers’ Intention to Use Green Products: the Impact of Green Brand Dimensions and Green Perceived Value103 cited
  • 2017The role of pre-consumption experience in perceived value of retailer brands: Consumers' experience from emerging markets

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99 cited
  • 2006MAPping the Frontiers: Theoretical Advances in Consumer Research onMemory,Affect, andPersuasion99 cited
  • 2003The effects of peripheral exposure to information on brand preference97 cited
  • 2006Communicating through pictures and words: Understanding the role of affect and cognition in processing visual and verbal information91 cited
  • 2019A comprehensive review on logo literature: research topics, findings, and future directions82 cited
  • 1992Advertising Stimulus Effects: A Review74 cited
  • 2014The role of background color, interletter spacing, and font size on preferences in the digital presentation of a product63 cited