Cyprus Wine: Another Perspective — A Product‐based Marketing Analysis

Abstract

The author examines the background to the very limited penetration into overseas markets like the U.K. by bottled table wine, diminishing sherry sales and low‐price exports of aromatics, in the context of the structure of the industry, the vines, the groves, wine‐makers and marketeers. Based on more than a year's study and marketing at all levels, he concludes that the Cyprus industry really has reached the cross roads and proposes some of the directions it should take. It must move quickly and positively.

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