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ArticleMulticriteria analysis in agricultural marketing: The case of French olive oil market

Yannis Siskos2001

Article2001

Multicriteria analysis in agricultural marketing: The case of French olive oil market

Yannis Siskos · Nikos F. Matsatsinis · George Baourakis

76 citations·0/0 files stored·European Journal of Operational Research

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Multi-Criteria Decision Making Consumer Market Behavior and Pricing Economic and Environmental Valuation

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References

1972A Generic Concept of Marketing 1982Assessing a set of additive utility functions for multicriteria decision-making, the UTA method 1992Marketing: An introductory text 1986The marketing of agricultural products 1999MARKEX: An intelligent decision support system for product development decisions 1991Retail Buyers and their Fresh Produce Suppliers: A Power or Dependency Scenario in the UK?1992The International Marketing of Cyprus Wines: A Case Example — The UK Market

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2013MUSA-INT: Multicriteria customer satisfaction analysis with interacting criteria 2008Multi-Criteria Decision Support 2016Decision support system based on genetic algorithm and multi-criteria satisfaction analysis (MUSA) method for measuring job satisfaction 2016UTA Methods 2018The effects of person-related and environmental factors on consumers' decision-making in agri-food markets: The case of olive oils 2003Comparative behavioural analysis in selected EU countries: A brand modelling approach

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Details

Year2001

Typearticle

Published2001-04-01

VenueEuropean Journal of Operational Research

ISSN-L0377-2217

Languageen

Citations76

Files0 public / 0

ShelfMulti-Criteria Decision Making

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doi10.1016/s0377-2217(00)00043-6

openalex_workW1992546959

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