Retail Buyers and their Fresh Produce Suppliers: A Power or Dependency Scenario in the UK?

Simon D. Knox · Helen M.F. White

43 citations0/0 files storedEuropean Journal of Marketing

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Quality and Supply Management Customer Service Quality and Loyalty Supply Chain and Inventory Management

Abstract

This article extends the IMP interaction approach into horticultural marketing in the United Kingdom. Firstly, the stages in the development of retail buyer‐supplier relationships are categorised, secondly, the principal characteristics of the interaction elements are highlighted and, thirdly, the concept of demand and supply portfolios are introduced to explain the strategy adopted by both parties.

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2001Multicriteria analysis in agricultural marketing: The case of French olive oil market 1995Retailer‐supplier relationships and the evolution of marketing: two food industry case studies 2002The determinants of retailers' margin related bargaining power: evidence from the Irish food manufacturing industry 2016Modern food retailing buying behaviour in Africa: the case of Tanzania 2006Motivations for developing direct trade relationships 2001Importer perspectives on international exchange relationships 1997The Dynamics of Buyers' Perceived Costs During the Relationship Development Process 2006Private brands, governance, and relational exchange within retailer–manufacturer relationships: Evidence from Irish food manufacturers supplying the Irish and British grocery markets

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