SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Marketing: An introductory text · Study

ArticleShelves

ArticleMarketing: An introductory text

Unknown author1992

OA

Articlegreen1992

Marketing: An introductory text

Unknown author

104 citations·0/0 files stored·Long Range Planning

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Business Strategies and Innovation Management and Marketing Education

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 104 citations exist upstream.

Cited by

2001Market versus societal orientation in the nonprofit context 2007“i‐Branding”: developing the internet as a branding tool 2015Competition, Differentiation, and the Severity of Terrorist Attacks 1999Criteria guiding segmentation implementation: reviewing the evidence 2001Multicriteria analysis in agricultural marketing: The case of French olive oil market 2010An analysis of marketing programmes adopted by regional small and medium‐sized enterprises 1984Marketing's Domain 2006Internal relationships

Details

Year1992

Typearticle

Published1992-04-01

VenueLong Range Planning

ISSN-L0024-6301

Languageen

Citations104

Files0 public / 0

ShelfMarketing and Advertising Strategies

Identifiers

doi10.1016/0024-6301(92)90226-r

openalex_workW1553299993

Links

Imported from OpenAlex (CC0) — nothing here is generated.