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Cited by

• 2001Market versus societal orientation in the nonprofit context154 cited
• 2007“i‐Branding”: developing the internet as a branding tool134 cited
• 2015Competition, Differentiation, and the Severity of Terrorist Attacks121 cited
• 1999Criteria guiding segmentation implementation: reviewing the evidence90 cited
• 2001Multicriteria analysis in agricultural marketing: The case of French olive oil market76 cited
• 2010An analysis of marketing programmes adopted by regional small and medium‐sized enterprises53 cited
• 1984Marketing's Domain52 cited
• 2006Internal relationships38 cited
• 1989Just-in-time: Some marketing issues raised by a popular concept in production and distribution30 cited
• 1986The contribution of marketing to competitive success: A literature review26 cited
• 1985The Challenge of Teaching Marketing to Small Businesses24 cited
• 2013The Role of Packaging in Consumer's Perception of Product Quality at the Point of Purchase24 cited
• 2000How Product Newness Influences ‘Learning and Probing’ and the Linearity of its Development Process19 cited
• 2011Brand Preference for Mobile Phone Operator Services in the Cape Coast Metropolis19 cited