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Les facteurs d'attachement du consommateur à la marque
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Les facteurs d'attachement du consommateur à la marque (2001)Les facteurs d'attachement du consommateu…The Consumer-Private Labels Bond and the Store Loyalty: The Role of Satisfaction (2020)The Consumer-Private Labels B…Impact of brand personality on three major relational consequences (trust, attachment, and commitment to the brand) (2010)Impact of brand personality o…Coefficient Alpha and the Internal Structure of Tests (1951)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Consumer brand relationships research: A bibliometric citation meta-analysis (2014)An Integrated Model of Service Experience, Emotions, Satisfaction, and Price Acceptance: An Empirical Analysis in the Chinese Hospitality Industry (2015)Destination personality and destination image (2017)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Alternative Ways of Assessing Model Fit (1992)The Commitment-Trust Theory of Relationship Marketing (1994)
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  • 2010Impact of brand personality on three major relational consequences (trust, attachment, and commitment to the brand)361 cited
  • 2020The Consumer-Private Labels Bond and the Store Loyalty: The Role of Satisfaction7 cited

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