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An economic analysis of customer selection and leveraging strategies in a market where network externalities exist
16 references·8 citing·41 second hop
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References

  • 1985Network externalities, competition, and compatibility6,093 cited
  • 1990Zero defections: quality comes to services.5,373 cited
  • 1996The relationships of customer satisfaction, customer loyalty, and profitability: an empirical study1,862 cited
  • 2001The Loyalty Effect1,406 cited
  • 2001A Framework for Customer Relationship Management868 cited
  • 1998Cost & effect: using integrated cost systems to drive profitability and performance719 cited
  • 1991Software Piracy: An Analysis of Protection Strategies645 cited
  • 1997Customer lifetime valuation to support marketing decision making487 cited
  • 2001Cross-functional issues in the implementation of relationship marketing through customer relationship management433 cited
  • 2005Making Customer Relationship Management Work: The Measurement and Profitable Management of Customer Relationships421 cited
  • 2001Reward Programs and Tacit Collusion321 cited
  • 2002Customer Relationship Management: In B2C Markets, Often Less is More275 cited
  • 1999A Strategic Approach to Software Protection257 cited
  • 2001Conquering a culture of indecision.247 cited
  • 2001Predicting customer potential value an application in the insurance industry

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234 cited
  • 2003How e‐CRM can enhance customer loyalty233 cited
  • Cited by

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    • 2015Selling information products: Sale channel selection and versioning strategy with network externality47 cited
    • 2021Same Old Song with a Different Melody: The Paradox of Market Reach and Financial Performance on Digital Platforms42 cited
    • 2017The ugly side of customer management – Consumer reactions to firm-initiated contract terminations39 cited
    • 2018Customer perception of CRM implementation in banking context32 cited
    • 2012Factors Influencing Online Auction Sellers' Intention to Pay: An Empirical Study Integrating Network Externalities with Perceived Value29 cited
    • 2016Value Network Transformation - Digital Service Innovation in the Vehicle Industry11 cited