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How does design affect decision at point of sale? · Study

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ArticleHow does design affect decision at point of sale?

Amanda Connolly1996

Article1996

How does design affect decision at point of sale?

Amanda Connolly · Lucy Davison

65 citations·0/0 files stored·Journal of Brand Management

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Consumer Retail Behavior Studies Consumer Market Behavior and Pricing Consumer Packaging Perceptions and Trends

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2011Encouraging children to eat more healthily: The influence of packaging 2015Impact of Packaging Characteristics on Consumer Purchase Intention: Instant Coffee in Refill Packs and Glass Jars 2016Consumer preferences in food packaging: CUB models and conjoint analysis 2005The influence of positive and negative cues on restaurant food choice and food acceptance 2012A mixed‐methods approach for designing market‐driven packaging 2018State of the art of user packaging interaction ( UPI )2005Primary influences of environmental uncertainty on promotions budget allocation and performance: A cross-country study of retail advertisers 2021From the color composition to the color psychology: Soft drink packaging in warm colors, and spirits packaging in dark colors

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Year1996

Typearticle

Published1996-10-01

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations65

Files0 public / 0

ShelfConsumer Retail Behavior Studies

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doi10.1057/bm.1996.33

openalex_workW1966991645

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