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How does design affect decision at point of sale?
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How does design affect decision at point of sale? 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  • 2011Encouraging children to eat more healthily: The influence of packaging56 cited
  • 2015Impact of Packaging Characteristics on Consumer Purchase Intention: Instant Coffee in Refill Packs and Glass Jars51 cited
  • 2016Consumer preferences in food packaging: CUB models and conjoint analysis45 cited
  • 2005The influence of positive and negative cues on restaurant food choice and food acceptance44 cited
  • 2012A mixed‐methods approach for designing market‐driven packaging34 cited
  • 2018State of the art of user packaging interaction ( UPI )33 cited
  • 2005Primary influences of environmental uncertainty on promotions budget allocation and performance: A cross-country study of retail advertisers28 cited
  • 2021From the color composition to the color psychology: Soft drink packaging in warm colors, and spirits packaging in dark colors27 cited
  • 2022Sustainable consumption: research on examining the influence of the psychological process of consumer green purchase intention by using a theoretical model of consumer affective events25 cited
  • 2013The Role of Packaging in Consumer's Perception of Product Quality at the Point of Purchase24 cited
  • 2014The Impact of Consumer Product Package Quality on Consumption Satisfaction, Brand Perceptions, Consumer Investment and Behavior23 cited
  • 2014Professionals' View of Consumers' Packaging Interactions – A Narrative Analysis20 cited

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2015
A review on visual criteria of pure milk packaging for parents and their children (case study: Tehran, Iran)
17 cited
  • 2022Expectations generated based on associative learning guide visual search for novel packaging labels12 cited
  • 2018Eating With Your Eyes: How Packaging Visual Cues Affect Content Estimation and Self-control in Virtue and Vice Food12 cited
  • 2015Influence of the shape on the consumers perception of the packaging attributes11 cited