Workplace Communication

Katherine N. Kinnick · Sabrena R. Parton

53 citations0/0 files storedBusiness Communication Quarterly

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Communication Studies and Media Social Skills and Education Language, Communication, and Linguistic Studies

Abstract

This article reports the results of a content analysis of the debut season of the reality television show, The Apprentice. All 15 episodes were examined to determine the role that communication competencies played in competitors’ success or elimination. Results indicate that the ability to persuade effectively was most critical to winning tasks, but leadership skills and interpersonal skills were the most common sources of praise and criticism from teammates and Donald Trump and his associates. Women appeared to be judged more critically for their interpersonal skills than men, whereas evaluations of men focused primarily on their leadership abilities.

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References

1978Social Learning Theory.1977Content Analysis in Consumer Research 1986General and Industrial Management 2005Clearing the Air: Identity Safety Moderates the Effects of Stereotype Threat on Women's Leadership Aspirations.1997Organizational Communication: Balancing Creativity and Constraint 1980Aging with Television: Images on Television Drama and Conceptions of Social Reality 2018Recent Advances in Language, Communication, and Social Psychology 1997A Managerial Perspective: Oral Communi cation Competency Is Most Important for Business Students in the Workplace Jeanne D. Maes

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