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Multinational Multilingualism on the Internet: The Use of Japanese on Corporate Web Sites
16 references·2 citing·49 second hop
Multinational Multilingualism on the Internet: The Use of Japanese on Corporate Web Sites (2004)Multinational Multilingualism on the Inte…Uncertainty, Imitation, and Plant Location: Japanese Multinational Corporations, 1990‐1996 (2001)Uncertainty, Imitation, and P…Profiles of Internet Buyers in 20 Countries: Evidence for Region-Specific Strategies (2001)Profiles of Internet Buyers i…Creating Local Brands in Multilingual International Markets (2001)Creating Local Brands in Mult…Language Death (2000)Language DeathA Note on Psychological Distance and Export Market Selection (2000)A Note on Psychological Dista…The Internet and international marketing (1997)The Internet and internationa…The Internet and International Marketing (1996)The Internet and Internationa…Foreign Direct Investment in the United States: An Analysis by Country of Origin (1996)Foreign Direct Investment in …Standardized Multinational Advertising: The Influencing Factors (1995)Standardized Multinational Ad…Culture and Language (1995)Culture and LanguageMarketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures (1994)Marketing Strategy-Performanc…Product and Promotion Adaptation in Export Ventures: An Empirical Investigation (1993)Product and Promotion Adaptat…The Globalization of Service Multinationals in the “Triad” Regions: Japan, Western Europe and North America (1992)The Globalization of Service …Foreign bank activity in the United States: An analysis by country of origin (1991)Foreign bank activity in the …Standardization of International Marketing Strategy: Some Research Hypotheses (1989)Standardization of Internatio…Firm and Industry Determinants of the Decision to Invest Abroad: An Empirical Study (1972)Firm and Industry Determinant…Chapter 3. 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References

  • 1994Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures2,181 cited
  • 1989Standardization of International Marketing Strategy: Some Research Hypotheses949 cited
  • 1996The Internet and International Marketing942 cited
  • 2000Language Death942 cited
  • 1995Culture and Language911 cited
  • 2001Uncertainty, Imitation, and Plant Location: Japanese Multinational Corporations, 1990‐1996884 cited
  • 1993Product and Promotion Adaptation in Export Ventures: An Empirical Investigation540 cited
  • 1997The Internet and international marketing529 cited
  • 1996Foreign Direct Investment in the United States: An Analysis by Country of Origin465 cited
  • 1972Firm and Industry Determinants of the Decision to Invest Abroad: An Empirical Study450 cited
  • 2000A Note on Psychological Distance and Export Market Selection333 cited
  • 1992The Globalization of Service Multinationals in the “Triad” Regions: Japan, Western Europe and North America302 cited
  • 1991Foreign bank activity in the United States: An analysis by country of origin273 cited
  • 2001Profiles of Internet Buyers in 20 Countries: Evidence for Region-Specific Strategies179 cited
  • 1995Standardized Multinational Advertising: The Influencing Factors

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159 cited
  • 2001Creating Local Brands in Multilingual International Markets139 cited
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    • 2016Chapter 3. From language regimes to multilingual practices in different settings1 cited
    • 2016Chapter 2. Power in the Implementation of Plurilingual Repertoires1 cited