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Product and Promotion Adaptation in Export Ventures: An Empirical Investigation · Study

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ArticleProduct and Promotion Adaptation in Export Ventures: An Empirical Investigation

Salih Tamer Cavusgil1993

Article1993

Product and Promotion Adaptation in Export Ventures: An Empirical Investigation

Salih Tamer Cavusgil · Shaoming Zou

540 citations·0/0 files stored·Journal of International Business Studies

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International Business and FDI Marketing and Advertising Strategies International Student and Expatriate Challenges

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References

1951Coefficient Alpha and the Internal Structure of Tests 1983THE GLOBALIZATION OF MARKETS 1974Strategy, structure, and economic performance 1989Reliability of Nominal Data Based on Qualitative Judgments 1984Business Unit Strategy, Managerial Characteristics, and Business Unit Effectiveness at Strategy Implementation 1989Management Influences on Export Performance: A Review of the Empirical Literature 1978‐1988 1990Environment‐strategy coalignment: An empirical test of its performance implications 1989Standardization of International Marketing Strategy: Some Research Hypotheses

Cited by

2007Firms’ degree of born-globalness, international entrepreneurial orientation and export performance 2009Capabilities as a mediator linking resources and the international performance of entrepreneurial firms in an emerging economy 2016Organizational innovation, technological innovation, and export performance: The effects of innovation radicalness and extensiveness 2006Strategy fit and performance consequences of international marketing standardization 2000

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2006The Impact of Strategic Fit among Strategy, Structure, and Processes on Multinational Corporation Performance: A Multimethod Assessmentarticle · 8 shared references 2002Antecedents and actions of export pricing strategyarticle · 6 shared references 2004Export performance as an antecedent of export commitment and marketing strategy adaptationarticle · 5 shared references 1996Global strategy: a review and an integrated conceptual frameworkarticle · 5 shared references 2001Factors Influencing the Degree of International Pricing Strategy Standardization of Multinational Corporationsarticle · 5 shared references 2004Exploring the Marketing Program Antecedents of Performance in a Global Companyarticle · 5 shared references

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Year1993

Typearticle

Published1993-09-01

VenueJournal of International Business Studies

ISSN-L0047-2506

Languageen

Citations540

Files0 public / 0

ShelfInternational Business and FDI

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doi10.1057/palgrave.jibs.8490242

openalex_workW2005038499

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The International Market Entry Choices of Start-Up Companies in High-Technology Industries

2003Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research

2003The Effect of Export Marketing Capabilities on Export Performance: An Investigation of Chinese Exporters

1995Narver and Slater, Kohli and Jaworski and the market orientation construct: integration and internationalization