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Contemporary marketing practice: theoretical propositions and practical implications
16 references·8 citing·42 second hop
Contemporary marketing practice: theoretical propositions and practical implications (2004)Contemporary marketing practice: theoreti…The Antecedents and Consequences of Customer-Centric Marketing (2000)The Antecedents and Consequen…Service Management and Marketing: A Customer Relationship Management Approach (2000)Service Management and Market…A framework for marketing management (2000)A framework for marketing man…The loyalty effect: The hidden force behind growth, profits, and lasting value (1996)The loyalty effect: The hidde…The evolution of relationship marketing (1995)The evolution of relationship…Relationship marketing: Bringing quality, customer service and marketing together (1995)Relationship marketing: Bring…Foundations of Corporate Success (1995)Foundations of Corporate Succ…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)From Marketing Mix to Relatio…From Marketing Mix to Relationship Marketing (1994)From Marketing Mix to Relatio…Toward a General Theory of Competitive Rationality (1992)Toward a General Theory of Co…The Changing Role of Marketing in the Corporation (1992)The Changing Role of Marketin…How much does industry matter? (1991)How much does industry matter?Zero defections: quality comes to services. (1990)Zero defections: quality come…Management education and development : drift or thrust into the 21st century? (1988)Management education and deve…The Concept of the Marketing Mix (1964)The Concept of the Marketing …Capturing marketing practices for harnessing value-in-use (2021)Capturing marketing practices…How to build great research groups (2019)How to build great research g…Perceived value, relationship quality and positive WOM intention in banking (2018)Perceived value, relationship…Beyond rhetoric: re-thinking entrepreneurial marketing from a practice perspective (2014)Beyond rhetoric: re-thinking …Comprehension of relationship quality in the retail environment (2010)Comprehension of relationship…Relationship marketing research (1994‐2006) (2009)Relationship marketing resear…Impact of Positioning Strategies on Corporate Performance (2008)Impact of Positioning Strateg…Bridging the academic/practitioner divide in marketing (2006)Bridging the academic/practit…Industrial Market Structure and Economic Performance. 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(1999)Enhancing Promotional Strategies Within Social Marketing Programs: Use of Web 2.0 Social Media (2008)A data-driven approach to predict the success of bank telemarketing (2014)Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers (2022)The Asymmetric Impact of Negative and Positive Attribute-Level Performance on Overall Satisfaction and Repurchase Intentions (1998)A Multiple-Layer Model of Market-Oriented Organizational Culture: Measurement Issues and Performance Outcomes (2000)CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting (2021)The Parochial Dinosaur: Organizational Science in a Global Context (1991)Across the Great Divide: Knowledge Creation and Transfer Between Practitioners and Academics (2001)Bad Management Theories Are Destroying Good Management Practices (2005)
this work references cited by second hop

References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1990Zero defections: quality comes to services.5,373 cited
  • 1991How much does industry matter?2,805 cited
  • 1992The Changing Role of Marketing in the Corporation2,773 cited
  • 1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing2,349 cited
  • 2000Service Management and Marketing: A Customer Relationship Management Approach2,332 cited
  • 1996The loyalty effect: The hidden force behind growth, profits, and lasting value1,430 cited
  • 1994From Marketing Mix to Relationship Marketing1,410 cited
  • 1988Management education and development : drift or thrust into the 21st century?1,130 cited
  • 2000A framework for marketing management1,118 cited
  • 1995The evolution of relationship marketing1,033 cited
  • 1964The Concept of the Marketing Mix961 cited
  • 2000The Antecedents and Consequences of Customer-Centric Marketing880 cited
  • 1995Relationship marketing: Bringing quality, customer service and marketing together827 cited
  • 1992Toward a General Theory of Competitive Rationality699 cited
  • 1995

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Foundations of Corporate Success
664 cited

Cited by

  • 2010Comprehension of relationship quality in the retail environment104 cited
  • 2009Relationship marketing research (1994‐2006)103 cited
  • 2018Perceived value, relationship quality and positive WOM intention in banking73 cited
  • 2008Impact of Positioning Strategies on Corporate Performance59 cited
  • 2014Beyond rhetoric: re-thinking entrepreneurial marketing from a practice perspective42 cited
  • 2006Bridging the academic/practitioner divide in marketing20 cited
  • 2019How to build great research groups19 cited
  • 2021Capturing marketing practices for harnessing value-in-use15 cited