Increasing the benefits of product‐level benchmarking for strategic eco‐efficient decision making

Renee Wever · Casper Boks · Thomas Marinelli · A. L. N. Stevels

41 citations0/0 files storedBenchmarking An International Journal

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Environmental Sustainability in Business Sustainable Supply Chain Management Competitive and Knowledge Intelligence

Abstract

Purpose Widely accepted classifications of benchmarking distinguish between different levels of benchmarking. Strategic‐level benchmarking is considered to be of a higher sophistication than product‐level benchmarking. Such strategic benchmarking would be based on process information instead of product information. The purpose of this paper is to research the possibility of obtaining strategic‐level information based on an extensive amount of product‐level benchmark data. Design/methodology/approach The data used in this paper originate from the environmental benchmarking program of Philips Consumer Electronics (CE). Philips CE has successfully implemented benchmarking as an environmental improvement strategy for its products. Product‐level competitive benchmarking is used to assess the environmental performance of a Philips' product compared to its main economic rivals. Since the start of environmental benchmarking a considerable pool of product‐level benchmark data has been generated. This paper reports on an extensive data analysis of product‐level benchmarking data concerning the packaging of these consumer electronics products. Findings It is shown how strategic‐level information is obtained from a data analysis of these separate benchmarking studies, resulting both in useful strategic‐level managerial information and practical design input. Finally, advantages of this approach as compared to classic strategic‐level benchmarking are identified. Research limitations/implications The study has yielded empirical data indicating a limitation in current benchmarking classification. Originality/value The paper offers insights into the benefits of product level benchmarking for strategic eco‐efficient decision making.

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References

1993Strategic Benchmarking: How to Rate Your Company's Performance against the World's Best 1999Benchmarking – best practices: an integrated approach 2003A review of literature on benchmarking 2002The theory and practice of benchmarking: then and now 2003Revising the concept and forms of benchmarking 1998Integrated benchmarking: a holistic examination of select techniques for benchmarking analysis 1993Benchmarking for Competitive Advantage

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