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Technological Complexity and Country-of-Origin Effects on Binational Product Evaluation: Investigation in an Emerging Market
16 references·1 citing·40 second hop
Technological Complexity and Country-of-Origin Effects on Binational Product Evaluation: Investigation in an Emerging Market (2010)Technological Complexity and Country-of-O…How perceived brand globalness creates brand value (2002)How perceived brand globalnes…Country equity and country branding: Problems and prospects (2002)Country equity and country br…The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies (2001)The Impact of Nationalism, Pa…Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries (2000)Effects of Brand Local and No…A review and meta-analysis of country-of-origin research (1999)A review and meta-analysis of…A Meta-Analysis of Country-of-Origin Effects (1995)A Meta-Analysis of Country-of…Customer Evaluation of Products in a Global Market (1994)Customer Evaluation of Produc…Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations (1994)Country of Origin as a Stereo…Measuring a multi-dimensional construct: Country image (1993)Measuring a multi-dimensional…The Effects of Sequential Introduction of Brand Extensions (1992)The Effects of Sequential Int…Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects (1992)Matching Product Catgeory and…Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …A Cross-National Assessment of the Reliability and Validity of the CETSCALE (1991)A Cross-National Assessment o…Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective (1989)Effects of Country-of-Origin …Country-of-Origin Effects on Product Evaluations (1982)Country-of-Origin Effects on …Journal of International Business Studies (1975)Journal of International Busi…Prioritizing Geo-References: A Content Analysis of the Websites of Leading Global Luxury Fashion Brands (2016)Prioritizing Geo-References: …The nature and measurement of meaning. 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this work references cited by second hop

References

  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 1975Journal of International Business Studies2,436 cited
  • 1982Country-of-Origin Effects on Product Evaluations1,819 cited
  • 1999A review and meta-analysis of country-of-origin research1,603 cited
  • 1992The Effects of Sequential Introduction of Brand Extensions1,281 cited
  • 2000Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries1,184 cited
  • 1992Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects1,150 cited
  • 2002How perceived brand globalness creates brand value1,109 cited
  • 1995A Meta-Analysis of Country-of-Origin Effects952 cited
  • 1994Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations776 cited
  • 2002Country equity and country branding: Problems and prospects767 cited
  • 1993Measuring a multi-dimensional construct: Country image737 cited
  • 1989Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective730 cited
  • 2001The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies703 cited

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1994
Customer Evaluation of Products in a Global Market
676 cited
  • 1991A Cross-National Assessment of the Reliability and Validity of the CETSCALE569 cited
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    • 2016Prioritizing Geo-References: A Content Analysis of the Websites of Leading Global Luxury Fashion Brands17 cited