Article1991

A Cross-National Assessment of the Reliability and Validity of the CETSCALE

Richard G. Netemeyer · Srinivas Durvasula · Donald R. Lichtenstein

569 citations0/0 files storedJournal of Marketing Research

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Psychometric Methodologies and Testing Customer Service Quality and Loyalty Consumer Behavior in Brand Consumption and Identification

Abstract

Richard G. Netemeyer, Srinivas Durvasula, Donald R. Lichtenstein, A Cross-National Assessment of the Reliability and Validity of the CETSCALE, Journal of Marketing Research, Vol. 28, No. 3 (Aug., 1991), pp. 320-327

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References

1988Structural equation modeling in practice: A review and recommended two-step approach.1990Comparative fit indexes in structural models.1955Construct validity in psychological tests.1982Representing and Testing Organizational Theories: A Holistic Construal 1981Designing Research for Application 1988Country-of-Origin Effects for Uni-National and Bi-National Products 1990Overall fit in covariance structure models: Two types of sample size effects.1984Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects

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1996Methodological issues in cross‐cultural marketing research 2002When Does Trust Matter? Antecedents and Contingent Effects of Supervisee Trust on Performance in Selling New Products in China and the United States 2015Why is hospitality employees’ psychological capital important? The effects of psychological capital on work engagement and employee morale 2001An integrative framework for cross‐cultural consumer behavior 1997The development of a U.S. and generalized ethnocentrism scale 2000Antecedents and Consequences of Marketing Managers’ Conflict-Handling Behaviors 1993Assessing the Cross-National Applicability of Consumer Behavior Models: A Model of Attitude Toward Advertising in General 1992A Note on the Predictive Validity of the CETSCALE

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