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Srinivas Durvasula · Study
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Author
Srinivas Durvasula
33 works
· latest 2016
· 2 institutions
cluster: provisional
Works
33 shown
Finding Cross-National Consistency: Use of G-Theory to Validate Acculturation to Global Consumer Culture Measure
Journal of Global Marketing
·
2016
·
2 authors
20
citations
Cross-National Applicability of a Parsimonious Measure of Acculturation to Global Consumer Culture
Psychological Reports
·
2015
·
2 authors
18
citations
Nigeria in transition: acculturation to global consumer culture
Journal of Consumer Marketing
·
2013
·
2 authors
64
citations
Consumer decision making styles in retailing: evolution of mindsets and psychological impacts
Journal of Consumer Marketing
·
2013
·
2 authors
153
citations
Beyond service attributes: do personal values matter?
Journal of Services Marketing
·
2011
·
3 authors
99
citations
Money, money, money – how do attitudes toward money impact vanity and materialism? – the case of young Chinese consumers
Journal of Consumer Marketing
·
2010
·
2 authors
155
citations
How Offshore Outsourcing is Perceived: Why Do Some Consumers Feel More Threatened?
Journal of International Consumer Marketing
·
2008
·
2 authors
40
citations
A double‐edged sword: understanding vanity across cultures
Journal of Consumer Marketing
·
2008
·
2 authors
91
citations
Digital piracy of MP3s: consumer and ethical predispositions
Journal of Consumer Marketing
·
2008
·
2 authors
193
citations
Impedance to Globalization
Journal of Global Marketing
·
2006
·
2 authors
27
citations
Forging relationships with services: The antecedents that have an impact on behavioural outcomes in the life insurance industry
Journal of Financial Services Marketing
·
2004
·
4 authors
148
citations
Does Vanity Describe Other Cultures? A Cross‐Cultural Examination of the Vanity Scale
Journal of Consumer Affairs
·
2001
·
3 authors
99
citations
Business‐to‐business marketing Service recovery and customer satisfaction issues with ocean shipping lines
European Journal of Marketing
·
2000
·
3 authors
·
Open access
110
citations
Testing the SERVQUAL scale in the business‐to‐business sector: The case of ocean freight shipping service
Journal of Services Marketing
·
1999
·
3 authors
·
Open access
160
citations
Vanity and Advertising: a Study of the Impact of Appearance-Related, Sex, and Achievement Appeals
ACR North American Advances
·
1999
·
4 authors
19
citations
A Cross-National Investigation of Student Attitudes toward Personal Selling: Implications for Marketing Education
Journal of Marketing Education
·
1998
·
2 authors
23
citations
Relationships between SERVQUAL dimensions and organizational performance in the case of a business‐to‐business service
Journal of Business and Industrial Marketing
·
1998
·
2 authors
72
citations
A Cross-Cultural Comparison of Consumer Ethnocentrism in the United States and Russia
Journal of International Consumer Marketing
·
1997
·
3 authors
220
citations
Advertising Beliefs and Attitudes: Are Students and General Consumers Indeed Different?
e-Publications@Marquette (Marquette University)
·
1997
·
4 authors
·
Open access
23
citations
The influence of retail store environment on brand-related judgments
Journal of Retailing and Consumer Services
·
1994
·
3 authors
44
citations
Testing the Cross-National Applicability of U.S. and Russian Advertising Belief and Attitude Measures
Journal of Advertising
·
1994
·
3 authors
101
citations
Cross‐Cultural Generalizability of a Scale for Profiling Consumers' Decision‐Making Styles
Journal of Consumer Affairs
·
1993
·
3 authors
227
citations
Assessing the Cross-National Applicability of Consumer Behavior Models: A Model of Attitude Toward Advertising in General
Journal of Consumer Research
·
1993
·
4 authors
287
citations
The Role of Cognitive Responses as Mediators of Alcohol Warning Label Effects
Journal of Public Policy & Marketing
·
1993
·
3 authors
34
citations
A Comparison of Three Behavioral Intention Models: the Case of Valentine's Day Gift-Giving
ACR North American Advances
·
1993
·
3 authors
34
citations
The Effects of Advertising Distinctiveness and Message Content Involvement on Cognitive and Affective Responses to Advertising
Journal of Current Issues & Research in Advertising
·
1992
·
4 authors
53
citations
A Cross-National Assessment of the Reliability and Validity of the CETSCALE
Journal of Marketing Research
·
1991
·
3 authors
569
citations
A Cross-National Assessment of the Reliability and Validity of the CETSCALE
Journal of Marketing Research
·
1991
·
3 authors
275
citations
Consumers’ attitudes toward direct marketing and purchase intentions
Journal of Direct Marketing
·
1991
·
2 authors
18
citations
Understanding Cross-Cultural Student Perceptions of Advertising in General: Implications for Advertising Educators and Practitioners
Journal of Advertising
·
1991
·
3 authors
72
citations
Suggestions For Manipulating and Measuring Involvement in Advertising Message Content
e-Publications@Marquette (Marquette University)
·
1991
·
2 authors
39
citations
A Framework for Conceptualizing and Measuring the Involvement Construct in Advertising Research
Journal of Advertising
·
1990
·
3 authors
438
citations
Some Results on the Behavior of Alternate Covariance Structure Estimation Procedures in the Presence of Non-Normal Data
Journal of Marketing Research
·
1989
·
3 authors
173
citations