Article1997

A Cross-Cultural Comparison of Consumer Ethnocentrism in the United States and Russia

Srinivas Durvasula · J. Craig Andrews · Richard G. Netemeyer

220 citations0/0 files storedJournal of International Consumer Marketing

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Consumer Behavior in Brand Consumption and Identification Cultural Differences and Values Consumer Behavior and Market Dynamics

Abstract

An important contribution to consumer research has been the development and international application of the CETSCALE, measuring consumer ethnocentrism. Our study extends this contribution by comparing the CETSCALE's psychometric properties and mean values between the U.S. and Russia, a country for which relatively little consumer research exists. Results from both countries support the scale's unidimensionality, reliability, discriminant and nomological validity. As predicted, the U.S. sample had a significantly greater mean value on the CETSCALE than the Russian sample. The Russians had significantly more favorable beliefs and attitudes toward foreign products than the U.S. Implications for future research are provided.

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References

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Cited by

2011Consumers’ Emotional Bonds with Foreign Countries: Does Consumer Affinity Affect Behavioral Intentions?2008The Consumer Affinity Construct: Conceptualization, Qualitative Investigation, and Research Agenda 2006A less‐developed country perspective of consumer ethnocentrism and “country of origin” effects: Indonesian evidence 2005The Effect of Personal Cultural Orientation on Consumer Ethnocentrism 2004Consumer Ethnocentrism: CETSCALE Validation and Measurement of Extent 2017Inconsistencies in the behavioural effects of consumer ethnocentrism

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