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The influence of retail store environment on brand-related judgments · Study

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ArticleThe influence of retail store environment on brand-related judgments

Syed H. Akhter1994

Article1994

The influence of retail store environment on brand-related judgments

Syed H. Akhter · J. Craig Andrews · Srinivas Durvasula

44 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Consumer Retail Behavior Studies Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification

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References

1980Understanding Attitudes and Predicting Social Behavior 2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change 1977Self-schemata and processing information about the self.1976Cognition and reality 1974Atmospherics as a Marketing Tool 1979An Information Processing Theory of Consumer Choice 1989Schema Congruity as a Basis for Product Evaluation 1985Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments

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2002The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions 2000Atmospheric Effects on Shopping Behavior 2008The Influence of Music on Perceptions of Brand Personality, Décor, and Service Quality: The Case of Classical Music in a Fine-Dining Restaurant 2011In‐store marketing: a strategic perspective 2021Retail atmospherics effect on store performance and personalised shopper behaviour: a cognitive computing approach 2015

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1993Category-Based Applications and Extensions in Advertising: Motivating More Extensive Ad Processingarticle · 6 shared references 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equityarticle · 5 shared references 2002The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentionsarticle · 5 shared references 2004Explaining the Special Case of Incongruity in Advertising: Combining Classic Theoretical Approachesarticle · 5 shared references 2015Mental representation of brands: a schema-based approach to consumers’ organization of market knowledgearticle · 5 shared references 2011Increasing advertising effectiveness through incongruity-based tactics: The moderating role of consumer involvementarticle · 5 shared references

Details

Year1994

Typearticle

Published1994-10-01

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations44

Files0 public / 0

ShelfConsumer Retail Behavior Studies

Identifiers

doi10.1016/0969-6989(94)90001-9

openalex_workW2036865844

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In-store quality (in)congruency as a driver of perceived legitimacy and shopping behavior

2005PERAN PENTING PERANCANGAN INTERIOR PADA STORE BASED RETAIL

2006Empirical Investigation into the Effects of Shopping Motivation on Store Environment-Value Relationship