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A Comparison of Three Behavioral Intention Models: the Case of Valentine's Day Gift-Giving · Study

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ArticleA Comparison of Three Behavioral Intention Models: the Case of Valentine's Day Gift-Giving

Richard G. Netemeyer1993

Article1993

A Comparison of Three Behavioral Intention Models: the Case of Valentine's Day Gift-Giving

Richard G. Netemeyer · J. Craig Andrews · Srinivas Durvasula

34 citations·0/0 files stored·ACR North American Advances

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Behavioral Health and Interventions Consumer Behavior and Marketing Influence Decision-Making and Behavioral Economics

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2017Brand equity and customer behavioral intentions: a mediated moderated model 2010Face or Subjective Norm? Chinese College Students’ Purchase Behaviors Toward Foreign Brand Jeans 2006A Holiday Loved and Loathed: a Consumer Perspective of Valentine's Day 2009Gift shopping behavior in a multichannel retail environment 2024Do luxury brands have to trade off for sustainability?2014Extending the Theory of Planned Behavior: Evidence of the Arguments of its Sufficiency

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Year1993

Typearticle

Published1993-01-01

VenueACR North American Advances

ISSN-L0098-9258

Languageen

Citations34

Files0 public / 0

ShelfBehavioral Health and Interventions

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openalex_workW121538726

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