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A Comparison of Three Behavioral Intention Models: the Case of Valentine's Day Gift-Giving
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A Comparison of Three Behavioral Intention Models: the Case of Valentine's Day Gift-Giving (1993)A Comparison of Three Behavioral Intentio…Do luxury brands have to trade off for sustainability? (2024)Do luxury brands have to trad…Brand equity and customer behavioral intentions: a mediated moderated model (2017)Brand equity and customer beh…Extending the Theory of Planned Behavior: Evidence of the Arguments of its Sufficiency (2014)Extending the Theory of Plann…A Conceptual Framework of Extending the Theory of Planned Behavior: The Role of Service Quality and Trust in the Consumer Cooperatives (2014)A Conceptual Framework of Ext…Face or Subjective Norm? Chinese College Students’ Purchase Behaviors Toward Foreign Brand Jeans (2010)Face or Subjective Norm? Chin…Gift shopping behavior in a multichannel retail environment (2009)Gift shopping behavior in a m…A Holiday Loved and Loathed: a Consumer Perspective of Valentine's Day (2006)A Holiday Loved and Loathed: …Die Wirkung absatzpolitischer Instrumente (1995)Die Wirkung absatzpolitischer…Coefficient Alpha and the Internal Structure of Tests (1951)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Self-monitoring tendency and fashion involvement: Antecedents and consequences of perceived relative value of mass-customized fashion products in a gift-giving context (2019)Profiling gifters via a psychographic segmentation analysis: insights for retailers (2021)Impact of digital resale platforms on brand new or second-hand luxury goods purchase intentions among U.S. Gen Z consumers (2022)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)The theory of planned behavior (1991)Key factors influencing the purchase intention of activewear: an empirical study of US consumers (2018)Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior (2021)Effects of Two Face Regulatory Foci About Ethical Fashion Consumption in a Confucian Context (2024)Understanding Attitudes and Predicting Social Behavior (1980)The Commitment-Trust Theory of Relationship Marketing (1994)From Intentions to Actions: A Theory of Planned Behavior (1985)Primary, Secondary, and Meta-Analysis of Research (1976)Meta-analysis in social research (1982)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Measuring Service Quality: A Reexamination and Extension (1992)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Behavioral Consequences of Service Quality (1996)Building customer loyalty in retail banking: a serial-mediation approach (2019)The impact of social media marketing activities on brand equity in the banking sector in Bangladesh: the mediating role of brand love and brand trust (2021)Tourism destination brand equity, brand authenticity and revisit intention: the mediating role of tourist satisfaction and the moderating role of destination familiarity (2022)Gift Giving in Anthropological Perspective (1983)The Ritual Dimension of Consumer Behavior (1985)Criteria for assessing interpretive validity in qualitative research. (1994)Consumer Experiences and Market Resistance: An Extension of Resistance Theories (2007)In search of the good life (2015)Attitude and Consumption Patterns of the Indian Chocolate Consumer: An Exploratory Study (2016)Shifting Paradigms for Sustainable Development: Implications for Management Theory and Research (1995)
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  • 2017Brand equity and customer behavioral intentions: a mediated moderated model98 cited
  • 2010Face or Subjective Norm? Chinese College Students’ Purchase Behaviors Toward Foreign Brand Jeans37 cited
  • 2006A Holiday Loved and Loathed: a Consumer Perspective of Valentine's Day28 cited
  • 2009Gift shopping behavior in a multichannel retail environment24 cited
  • 2014A Conceptual Framework of Extending the Theory of Planned Behavior: The Role of Service Quality and Trust in the Consumer Cooperatives23 cited
  • 2024Do luxury brands have to trade off for sustainability?14 cited
  • 2014Extending the Theory of Planned Behavior: Evidence of the Arguments of its Sufficiency13 cited
  • 1995Die Wirkung absatzpolitischer Instrumente12 cited

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