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• 2007Culture influences on emotional responses to on-line store atmospheric cues226 cited
• 2020To buy or not buy food online: The impact of the COVID-19 epidemic on the adoption of e-commerce in China221 cited
• 2010Effects of web experience on consumer choice: a multicultural approach118 cited
• 2006A new location-inventory policy with reverse logistics applied to B2C e-markets of China69 cited
• 2005Integrating e-commerce into existing export marketing theories: A contingency model63 cited
• 2010A credibility-based fuzzy location model with Hurwicz criteria for the design of distribution systems in B2C e-commerce61 cited
• 2007E‐commerce and globalization: an exploratory study of Egypt54 cited
• 2010A Cognitive Model Of Trust In E-Commerce: Evidence From A Field Study In China53 cited
• 2021The Influences of Live Streaming Affordance in Cross-Border E-Commerce Platforms51 cited
• 2008Content preparation for cross-cultural e-commerce: a review and a model47 cited
• 2006An examination of the antecedents of e-customer loyalty in a confucian culture: The case of South Korea44 cited
• 2009An exploratory study of young Chinese customers' online shopping behaviors and service quality perceptions41 cited
• 2013Customer Experiences with Economy Hotels in China: Evidence from Mystery Guests