The Portrayal of the Drinking Process on Prime-Time Television

Warren Breed · James R. De Foe

63 citations0/0 files storedJournal of Communication

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Media Influence and Health Media Studies and Communication Media, Gender, and Advertising

Abstract

Warren Breed, James R. De Foe; The Portrayal of the Drinking Process on Prime-Time Television, Journal of Communication, Volume 31, Issue 1, 1 March 1981,

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1958Social Theory and Social Structure.1971Psychological modeling; conflicting theories

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1991Children, adolescents, and television 1983The impact of mass communication campaigns in the health field 2009Alcohol Messages in Prime‐Time Television Series 2007Health Content in Local Television News 2002Alcohol advertising and adolescents 1998Alcohol portrayal on prime-time television: manifest and latent messages.1987Alcohol on prime-time television.2001Perceived Realism and Role Attractiveness in Movie Portrayals of Alcohol Drinking

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