Testing Suitability of Typefaces for Editorial Subject-Matter

Jack B. Haskins

14 citations0/0 files storedJournalism Quarterly

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Graphic Design and Typography Journalism and Media Studies Media Studies and Communication

Abstract

A nationwide sample of Saturday Evening Post readers was questioned to determine if typeface preference is a function of the editorial subject-matter with which it appears. The author found readers could make significant discriminations with regard to typeface suitability in different contexts.

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1948The latin square principle in the design and analysis of psychological experiments.1955A PSYCHOLOGICAL STUDY OF TYPOGRAPHY 1951Handbook of Applied Psychology 1942Reader preferences and typography.

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2011The application of choice set principles to typeface selection

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