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International Portfolio Analysis and Strategy: The Challenge of the 80s

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References

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1980Marketing Applications of the Analytic Hierarchy Process1,322 cited
1977The design of organizations1,006 cited
1979Market Expansion Strategies in Multinational Marketing241 cited
1973Guidelines for Developing International Marketing Strategies234 cited
1980A Study of Marketing Generalizations233 cited
1982The Reindustrialization of America40 cited

Cited by

1996Executive Insights: Global Portfolio Planning and Market Interconnectedness37 cited
2008Linking account portfolio management to customer information: Using customer satisfaction metrics for portfolio analysis28 cited
1993Chapter 17 Marketing strategy models13 cited

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