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Chapter 17 Marketing strategy models · Study

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ChapterChapter 17 Marketing strategy models

Yoram Wind1993

Chapter1993

Chapter 17 Marketing strategy models

Yoram Wind · Gary L. Lilien

13 citations·0/0 files stored·Handbooks in operations research and management science

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Marketing and Advertising Strategies Business Strategies and Innovation Consumer Market Behavior and Pricing

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References

1985The Analytic Hierarchy Process 1980The analytic hierarchy process : planning, priority setting, resource allocation 1980Marketing Applications of the Analytic Hierarchy Process 1984Strategic Market Management 1990Determinants of Financial Performance: A Meta-Analysis 1980Design and marketing of new products 1989Commercial Use of Conjoint Analysis: An Update 1993New products management

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2000Models for marketing decisions: Postscriptum

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1988New product forecasting modelsarticle · 8 shared references 2004Conjoint Analysis, Related Modeling, and Applicationschapter · 7 shared references 1989Expert Systems: An Emerging Technology for Selecting New Product Winnersarticle · 7 shared references 2021Handbook of Technology and Innovation Managementarticle · 6 shared references 1984New product forecastingarticle · 6 shared references 1997Minimizing technological oversights: A marketing research perspectivechapter · 6 shared references

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Year1993

Typechapter

Published1993-01-01

VenueHandbooks in operations research and management science

ISSN-L0927-0507

Languageen

Citations13

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/s0927-0507(05)80040-4

openalex_workW1009500592

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