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Chapter 17 Marketing strategy models
16 references·1 citing·34 second hop
Chapter 17 Marketing strategy models (1993)Chapter 17 Marketing strategy modelsNew products management (1993)New products managementWinning at New Products (1990)Winning at New ProductsDeterminants of Financial Performance: A Meta-Analysis (1990)Determinants of Financial Per…Commercial Use of Conjoint Analysis: An Update (1989)Commercial Use of Conjoint An…New Products Management (1987)New Products ManagementThe Analytic Hierarchy Process (1985)The Analytic Hierarchy ProcessSalesforce Compensation Plans: An Agency Theoretic Perspective (1985)Salesforce Compensation Plans…Strategic Market Management (1984)Strategic Market ManagementMarket Segmentation, Self-Selection, and Product Line Design (1984)Market Segmentation, Self-Sel…Advertising and the Diffusion of New Products (1983)Advertising and the Diffusion…Commercial Use of Conjoint Analysis: A Survey (1982)Commercial Use of Conjoint An…Design and marketing of new products (1981)Design and marketing of new p…The analytic hierarchy process : planning, priority setting, resource allocation (1980)The analytic hierarchy proces…Marketing Applications of the Analytic Hierarchy Process (1980)Marketing Applications of the…Design and marketing of new products (1980)Design and marketing of new p…Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology (1978)Pre-Test-Market Evaluation of…Models for marketing decisions: Postscriptum (2000)Models for marketing decision…Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Models and Heuristics for Product Line Selection (1985)Analyzing Decision Making (1988)Determining the Appropriate Response to Evidence of Public Concern: The Case of Food Safety (1992)Thirty Years of Conjoint Analysis: Reflections and Prospects (2001)Discrete Choice Experiments Are Not Conjoint Analysis (2010)A scaling method for priorities in hierarchical structures (1977)On a short-coming of Saaty's method of analytic hierarchies (1983)An overview of the analytic hierarchy process and its applications (1990)Applying environmental criteria to supplier assessment: A study in the application of the Analytical Hierarchy Process (2002)A Propositional Inventory for New Diffusion Research (1985)The Incumbent's Curse? Incumbency, Size, and Radical Product Innovation (2000)The C-OAR-SE procedure for scale development in marketing (2002)The Effect of a Market Orientation on Business Profitability (1990)Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures (1994)The Comparative Advantage Theory of Competition (1995)The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions (2006)Intellectual capital and new product development performance: The mediating role of organizational learning capability (2008)Understanding innovation (2018)An application procedure for DEA (1989)An Analysis of Multi-Criteria Decision Making Methods (2013)A review of multi criteria decision making (MCDM) towards sustainable renewable energy development (2016)An Information Transfer Model for Integrating Marketing and R&D Personnel in New Product Development Projects (1990)An Examination of Exploration and Exploitation Capabilities: Implications for Product Innovation and Market Performance (2007)Towards Systematic Business Model Innovation: Lessons from Product Innovation Management (2012)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)A RESOURCE-BASED PERSPECTIVE ON CORPORATE ENVIRONMENTAL PERFORMANCE AND PROFITABILITY. (1997)ESG and financial performance: aggregated evidence from more than 2000 empirical studies (2015)The analytic hierarchy process—what it is and how it is used (1987)Applications of the extent analysis method on fuzzy AHP (1996)Analytic hierarchy process: An overview of applications (2004)Brand Equity, Brand Preference, and Purchase Intent (1995)Integrating R&D and Marketing: A Review and Analysis of the Literature (1996)Consumer Cocreation in New Product Development (2010)
this work references cited by second hop

References

  • 1985The Analytic Hierarchy Process15,357 cited
  • 1980The analytic hierarchy process : planning, priority setting, resource allocation6,272 cited
  • 1980Marketing Applications of the Analytic Hierarchy Process1,322 cited
  • 1984Strategic Market Management1,271 cited
  • 1990Determinants of Financial Performance: A Meta-Analysis1,171 cited
  • 1980Design and marketing of new products1,131 cited
  • 1989Commercial Use of Conjoint Analysis: An Update788 cited
  • 1993New products management745 cited
  • 1990Winning at New Products741 cited
  • 1987New Products Management730 cited
  • 1984Market Segmentation, Self-Selection, and Product Line Design703 cited
  • 1982Commercial Use of Conjoint Analysis: A Survey694 cited
  • 1981Design and marketing of new products649 cited
  • 1985Salesforce Compensation Plans: An Agency Theoretic Perspective583 cited
  • 1983Advertising and the Diffusion of New Products454 cited
  • 1978Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology418 cited

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Cited by

  • 2000Models for marketing decisions: Postscriptum13 cited