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Perceived intrusiveness in digital advertising: strategic marketing implications
16 references·0 citing·28 second hop
Perceived intrusiveness in digital advertising: strategic marketing implications (2010)Perceived intrusiveness in digital advert…Business Research Methods (2022)Business Research MethodsBuilding theories from case study research (2009)Building theories from case s…Designing Qualitative Research (2007)Designing Qualitative ResearchUsing Templates in the Thematic Analysis of Text (2004)Using Templates in the Themat…Business Research Methods (2003)Business Research MethodsThe Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)The Field behind the Screen: …Qualitative Marketing Research (2001)Qualitative Marketing ResearchInformation Rules: A Strategic Guide to the Network Economy (2000)Information Rules: A Strategi…Information Rules: A Strategic Guide to the Network Economy (1999)Information Rules: A Strategi…Management research: An introduction (1992)Management research: An intro…Better Stories and Better Constructs: The Case for Rigor and Comparative Logic (1991)Better Stories and Better Con…Qualitative evaluation and research methods (1990)Qualitative evaluation and re…Qualitative evaluation and research methods (1990)Qualitative evaluation and re…Designing qualitative research (1989)Designing qualitative researchBuilding Theories from Case Study Research (1989)Building Theories from Case S…Psychological Reactance: A Theory of Freedom and Control (1981)Psychological Reactance: A Th…Naturalistic inquiry (1985)Using Online Conversations to Study Word-of-Mouth Communication (2004)Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)Consumer engagement in a virtual brand community: An exploratory analysis (2011)The Discovery of Grounded Theory (2017)Distinction: A Social Critique of the Judgement of Taste* (2018)Grounded Theory in Practice (1999)Grounded Theory in Management Research (2003)Analyzing e-government research: Perspectives, philosophies, theories, methods, and practice (2006)Thematic networks: an analytic tool for qualitative research (2001)Strategies for ensuring trustworthiness in qualitative research projects (2004)The qualitative content analysis process (2008)Value creation in E‐business (2001)Business Models, Business Strategy and Innovation (2009)From Strategy to Business Models and onto Tactics (2010)Qualitative content analysis in nursing research: concepts, procedures and measures to achieve trustworthiness (2003)Using thematic analysis in psychology (2006)Document Analysis as a Qualitative Research Method (2009)Theory Building From Cases: Opportunities And Challenges (2007)The qualitative research interview (2011)Positioning and Presenting Design Science Research for Maximum Impact1 (2013)Knowing in Practice: Enacting a Collective Capability in Distributed Organizing (2002)Seeking Qualitative Rigor in Inductive Research (2012)Smart tourism destinations: ecosystems for tourism destination competitiveness (2016)Research Methods in Business Studies (2020)Moral credentials and the expression of prejudice. (2001)Social Pressure and Voter Turnout: Evidence from a Large-Scale Field Experiment (2008)Misinformation and Its Correction (2012)
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  • 1991Better Stories and Better Constructs: The Case for Rigor and Comparative Logic1,715 cited
  • 2007Designing Qualitative Research1,499 cited
  • 2001Qualitative Marketing Research1,389 cited

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