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An empirical study of brand switching for a retail service · Study

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ArticleAn empirical study of brand switching for a retail service

Unknown author1994

Article1994

An empirical study of brand switching for a retail service

Unknown author

46 citations·0/0 files stored·Journal of Retailing

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Consumer Market Behavior and Pricing Customer Service Quality and Loyalty Consumer Behavior in Brand Consumption and Identification

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References

1972Conditional logit analysis of qualitative choice behavior 1992A National Customer Satisfaction Barometer: The Swedish Experience 1990Zero defections: quality comes to services.1988The Role of Involvement in Attention and Comprehension Processes 1994Qualitative Response Models: A Survey 1975Situational Variables and Consumer Behavior 1989A Probabilistic Choice Model for Market Segmentation and Elasticity Structure 1983A Theoretical Model for the Study of Product Importance Perceptions

Cited by

2010Commitment, Loyalty And Customer Lifetime Value: Investigating The Relationships Among Key Determinants 2008Theorizing Consumer Switching Behavior: A General Systems Theory Approach 2009Brand switching in clothing: the role of variety‐seeking drive and product category‐level characteristics 2023ASEAN Marketing Journal 2007Analyzing Variety Seeking Behavior Using Panel Data 2012Consumer Switching Behaviour: A Theoretical Review and Research agenda

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Details

Year1994

Typearticle

Published1994-01-01

VenueJournal of Retailing

ISSN-L0022-4359

Languageen

Citations46

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/0022-4359(94)90036-1

openalex_workW1968210369

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2019The nexus between customer equity and brand switching behaviour of millennial Muslim consumers

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