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An empirical study of brand switching for a retail service
16 references·8 citing·40 second hop
An empirical study of brand switching for a retail service (1994)An empirical study of brand switching for…Qualitative Response Models: A Survey (1994)Qualitative Response Models: …Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach (1992)Brand Choice, Purchase Incide…A National Customer Satisfaction Barometer: The Swedish Experience (1992)A National Customer Satisfact…Quality Perceptions and Asymmetric Switching Between Brands (1991)Quality Perceptions and Asymm…Zero defections: quality comes to services. (1990)Zero defections: quality come…A Probabilistic Choice Model for Market Segmentation and Elasticity Structure (1989)A Probabilistic Choice Model …The Role of Involvement in Attention and Comprehension Processes (1988)The Role of Involvement in At…Market-Share Analysis: Evaluating Competitive Marketing Effectiveness (1988)Market-Share Analysis: Evalua…A Customer-Oriented Approach for Determining Market Structures (1984)A Customer-Oriented Approach …A Theoretical Model for the Study of Product Importance Perceptions (1983)A Theoretical Model for the S…A Longitudinal Assessment of Consumer Satisfaction/Dissatisfaction: The Dynamic Aspect of the Cognitive Process (1983)A Longitudinal Assessment of …A Longitudinal Assessment of Consumer Satisfaction/Dissatisfaction: The Dynamic Aspect of the Cognitive Process (1983)A Longitudinal Assessment of …An Investigation of Situational Variation in Brand Choice Behavior and Attitude (1979)An Investigation of Situation…Situational Variables and Consumer Behavior (1975)Situational Variables and Con…Conditional logit analysis of qualitative choice behavior (1972)Conditional logit analysis of…Competition and evolution in the distributive trades (1972)Competition and evolution in …ASEAN Marketing Journal (2023)ASEAN Marketing JournalThe nexus between customer equity and brand switching behaviour of millennial Muslim consumers (2019)The nexus between customer eq…Consumer Switching Behaviour: A Theoretical Review and Research agenda (2012)Consumer Switching Behaviour:…Under the marketers' radar: Commonly ignored triggers for brand repertoire changes (2011)Under the marketers' radar: C…Commitment, Loyalty And Customer Lifetime Value: Investigating The Relationships Among Key Determinants (2010)Commitment, Loyalty And Custo…Brand switching in clothing: the role of variety‐seeking drive and product category‐level characteristics (2009)Brand switching in clothing: …Theorizing Consumer Switching Behavior: A General Systems Theory Approach (2008)Theorizing Consumer Switching…Analyzing Variety Seeking Behavior Using Panel Data (2007)Analyzing Variety Seeking Beh…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Measuring the Involvement Construct (1985)The Effects of Product Class Knowledge on Information Search Behavior (1985)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)Some antecedents and outcomes of brand love (2006)Effect of expectation and disconfirmation on postexposure product evaluations: An alternative interpretation. 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References

  • 1972Conditional logit analysis of qualitative choice behavior14,281 cited
  • 1992A National Customer Satisfaction Barometer: The Swedish Experience5,637 cited
  • 1990Zero defections: quality comes to services.5,373 cited
  • 1988The Role of Involvement in Attention and Comprehension Processes2,070 cited
  • 1994Qualitative Response Models: A Survey1,971 cited
  • 1975Situational Variables and Consumer Behavior1,645 cited
  • 1989A Probabilistic Choice Model for Market Segmentation and Elasticity Structure1,348 cited
  • 1983A Theoretical Model for the Study of Product Importance Perceptions898 cited
  • 1983A Longitudinal Assessment of Consumer Satisfaction/Dissatisfaction: The Dynamic Aspect of the Cognitive Process876 cited
  • 1983A Longitudinal Assessment of Consumer Satisfaction/Dissatisfaction: The Dynamic Aspect of the Cognitive Process391 cited
  • 1992Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach336 cited
  • 1991Quality Perceptions and Asymmetric Switching Between Brands310 cited
  • 1988Market-Share Analysis: Evaluating Competitive Marketing Effectiveness215 cited
  • 1984A Customer-Oriented Approach for Determining Market Structures193 cited
  • 1972Competition and evolution in the distributive trades

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168 cited
  • 1979An Investigation of Situational Variation in Brand Choice Behavior and Attitude164 cited
  • Cited by

    • 2010Commitment, Loyalty And Customer Lifetime Value: Investigating The Relationships Among Key Determinants68 cited
    • 2009Brand switching in clothing: the role of variety‐seeking drive and product category‐level characteristics40 cited
    • 2008Theorizing Consumer Switching Behavior: A General Systems Theory Approach40 cited
    • 2023ASEAN Marketing Journal35 cited
    • 2007Analyzing Variety Seeking Behavior Using Panel Data29 cited
    • 2012Consumer Switching Behaviour: A Theoretical Review and Research agenda24 cited
    • 2019The nexus between customer equity and brand switching behaviour of millennial Muslim consumers21 cited
    • 2011Under the marketers' radar: Commonly ignored triggers for brand repertoire changes14 cited