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Market-Share Analysis: Evaluating Competitive Marketing Effectiveness · Study

BookMarket-Share Analysis: Evaluating Competitive Marketing Effectiveness

Masao Nakanishi1988

Book1988

Market-Share Analysis: Evaluating Competitive Marketing Effectiveness

Masao Nakanishi · Lee G. Cooper

215 citations·0/0 files stored

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Competitive and Knowledge Intelligence

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1999The Contingency Value of Complementary Capabilities in Product Development 1997Brand Popularity, Country Image and Market Share: An Empirical Study 1988Modeling Asymmetric Competition 2002Deconstructing the Pioneer's Advantage: Examining Vintage Effects and Consumer Valuations of Quality and Variety 2005Asymmetric competition in retail store formats: Evaluating inter- and intra-format spatial effects 2009Does Quality Win? Network Effects versus Quality in High-Tech Markets 2000Building models for marketing decisions:1993An Implemented System for Improving Promotion Productivity Using Store Scanner Data

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Year1988

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Published1988-01-01

Languageen

Citations215

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ShelfConsumer Market Behavior and Pricing

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openalex_workW218683229

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