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Market-Share Analysis: Evaluating Competitive Marketing Effectiveness
0 references·16 citing·58 second hopsampled
Market-Share Analysis: Evaluating Competitive Marketing Effectiveness (1988)Market-Share Analysis: Evaluating Competi…The Influence of Macro Structure on the Foreign Market Performance of Transnational Firms: The Value of IGO Connections, Export Dependence, and Immigration Links (2009)The Influence of Macro Struct…Does Quality Win? Network Effects versus Quality in High-Tech Markets (2009)Does Quality Win? Network Eff…The Temporal and Spatial Dimensions of Price Search: Insights from Matching Household Survey and Purchase Data (2008)The Temporal and Spatial Dime…Asymmetric Consumer Learning and Inventory Competition (2007)Asymmetric Consumer Learning …Asymmetric competition in retail store formats: Evaluating inter- and intra-format spatial effects (2005)Asymmetric competition in ret…Deconstructing the Pioneer's Advantage: Examining Vintage Effects and Consumer Valuations of Quality and Variety (2002)Deconstructing the Pioneer's …Building models for marketing decisions: (2000)Building models for marketing…The Contingency Value of Complementary Capabilities in Product Development (1999)The Contingency Value of Comp…PromoCast™: A New Forecasting Method for Promotion Planning (1999)PromoCast™: A New Forecasting…Breeding Competitive Strategies (1997)Breeding Competitive Strategi…Brand Popularity, Country Image and Market Share: An Empirical Study (1997)Brand Popularity, Country Ima…Do Household Scanner Data Provide Representative Inferences from Brand Choices: A Comparison with Store Data (1996)Do Household Scanner Data Pro…Building Market Structures from Consumer Preferences (1996)Building Market Structures fr…Making the Cut: Modeling and Analyzing Choice Set Restriction in Scanner Panel Data (1995)Making the Cut: Modeling and …An Implemented System for Improving Promotion Productivity Using Store Scanner Data (1993)An Implemented System for Imp…Modeling Asymmetric Competition (1988)Modeling Asymmetric Competiti…A Logit Model of Brand Choice Calibrated on Scanner Data (Логистическая модель выбора бренда, откалиброванная на панельных данных сканированных штрих-кодов покупок) (1983)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Impact of Sales Promotions on When, What, and How Much to Buy (1988)A Decision Support System for Planning Manufacturers' Sales Promotion Calendars (1999)Creating Win–Win Trade Promotions: Theory and Empirical Analysis of Scan-Back Trade Deals (2003)Analyzing Brand Competition across Subcategories (2004)Managing brand equity : capitalizing on the value of a brand name. (1991)The Competitive Advantage of Nations (1991)MARKET POSITIONING ANALYSIS (2002)Analysis of Panel Data (2003)Brand‐country of origin (COO) knowledge and COO image: investigation in an emerging franchise market (2004)The effectiveness of environmental claims for services advertising (2006)Task complexity and contingent processing in decision making: An information search and protocol analysis (1976)A Regret Theory Approach to Assessing Consumer Satisfaction (1997)Marketing Research: A State-of-the-Art Review and Directions for the Twenty-First Century (1999)Random utility models in marketing research: a survey (2001)Advances in Consumer Research (2025)Individual Choice Behavior (1962)Oligopoly and the Theory of Games. 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Competitive Advantage–Market Performance Relationships in International Markets (2017)The Economic Implications of Learning by Doing (1962)The Economic Implications of Learning by Doing (1971)Architectural Innovation: The Reconfiguration of Existing Product Technologies and the Failure of Established Firms (1990)Research on Competitive Dynamics: Recent Accomplishments and Future Challenges (2004)Perfect timing? Dominant category, dominant design, and the window of opportunity for firm entry (2013)Business Model Innovation Performance: When does Adding a New Business Model Benefit an Incumbent? (2015)Discrete Choice Analysis: Theory and Application to Travel Demand. (1987)Discrete choice analysis: Theory and application to travel demand (1988)Intra- and Interformat Competition Among Discounters and Supermarkets (2009)How price image dimensions influence shopping intentions for different store formats (2010)Retail forecasting: Research and practice (2019)A Model of Sales. 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(2018)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)A resource‐based view of the firm (1984)Absorptive Capacity: A New Perspective on Learning and Innovation (1990)Absorptive capacity and new product development (2001)Sources and Financial Consequences of Radical Innovation: Insights from Pharmaceuticals (2003)The Transformation of the Innovation Process: How Digital Tools are Changing Work, Collaboration, and Organizations in New Product Development* (2020)A New Product Growth for Model Consumer Durables (1969)The Changing Role of Marketing in the Corporation (1992)Market Segmentation: Conceptual and Methodological Foundations (1997)International market segmentation: issues and perspectives (2002)Relationship Quality and Purchase Intention and Behavior: The Moderating Impact of Relationship Strength (2009)Toward an understanding of industry commoditization: Its nature and role in evolving marketing competition (2009)
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  • 1999The Contingency Value of Complementary Capabilities in Product Development474 cited
  • 1997Brand Popularity, Country Image and Market Share: An Empirical Study220 cited
  • 1988Modeling Asymmetric Competition186 cited
  • 2002Deconstructing the Pioneer's Advantage: Examining Vintage Effects and Consumer Valuations of Quality and Variety180 cited
  • 2005Asymmetric competition in retail store formats: Evaluating inter- and intra-format spatial effects176 cited
  • 2009Does Quality Win? Network Effects versus Quality in High-Tech Markets158 cited
  • 2000Building models for marketing decisions:157 cited
  • 1993An Implemented System for Improving Promotion Productivity Using Store Scanner Data131 cited
  • 2008The Temporal and Spatial Dimensions of Price Search: Insights from Matching Household Survey and Purchase Data129 cited
  • 1995Making the Cut: Modeling and Analyzing Choice Set Restriction in Scanner Panel Data120 cited
  • 1997Breeding Competitive Strategies111 cited
  • 2009The Influence of Macro Structure on the Foreign Market Performance of Transnational Firms: The Value of IGO Connections, Export Dependence, and Immigration Links108 cited
  • 1996Do Household Scanner Data Provide Representative Inferences from Brand Choices: A Comparison with Store Data107 cited

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  • 2007Asymmetric Consumer Learning and Inventory Competition90 cited
  • 1999PromoCast™: A New Forecasting Method for Promotion Planning89 cited
  • 1996Building Market Structures from Consumer Preferences77 cited