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Brand Popularity, Country Image and Market Share: An Empirical Study · Study

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ArticleBrand Popularity, Country Image and Market Share: An Empirical Study

Chung Koo Kim1997

Article1997

Brand Popularity, Country Image and Market Share: An Empirical Study

Chung Koo Kim · Jay Young Chung

220 citations·0/0 files stored·Journal of International Business Studies

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International Business and FDI Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

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References

1991The Competitive Advantage of Nations 2003Analysis of Panel Data 1991Managing brand equity : capitalizing on the value of a brand name.1981Panel data and unobservable individual effects 1988Entry Strategies for International Markets 1989Country Image: Halo or Summary Construct?1992Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects 1988Country-of-Origin Effects for Uni-National and Bi-National Products

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2002MARKET POSITIONING ANALYSIS 2004Brand‐country of origin (COO) knowledge and COO image: investigation in an emerging franchise market 2006The effectiveness of environmental claims for services advertising 2004An Investigation of Country-of-origin Effect Using Correspondence Analysis: A Cross-national Context 2013Unpacking Dimensions of Foreignness: Firm‐Specific Capabilities and International Dispersion in Regional, Cultural, and Institutional Space 2001

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1995Brand popularity and country image in global competition: managerial implicationsarticle · 10 shared references 2006Unravelling country-of-origin : semiotics as a theoretical basis for a meaning-centred approach towards country-of-origin effectsthesis · 8 shared references 2003Personifying Country of Origin Researcharticle · 7 shared references 1996Country-of-Origin Effects on Sellers’ Price Premiums in Competitive Philippine Marketsarticle · 7 shared references 2011Conceptualising the influence of corporate image on country imagearticle · 7 shared references 2014Country-Of-Origin Bias: A Literature Review and Prescription for the Global Worldchapter · 7 shared references

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Year1997

Typearticle

Published1997-06-01

VenueJournal of International Business Studies

ISSN-L0047-2506

Languageen

Citations220

Files0 public / 0

ShelfInternational Business and FDI

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doi10.1057/palgrave.jibs.8490105

openalex_workW2014379108

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CANADIAN CONSUMERS' PERCEPTIONS OF PRODUCTS MADE IN NEWLY INDUSTRIALIZING EAST ASIAN COUNTRIES

2002Linking Product Evaluations and Purchase Intention for Country-of-Origin Effects

2004Perceptions of countries as producers of consumer goods