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Brand Popularity, Country Image and Market Share: An Empirical Study

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238 cited

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2002Linking Product Evaluations and Purchase Intention for Country-of-Origin Effects82 cited
2004Perceptions of countries as producers of consumer goods78 cited
2011Conceptualising the influence of corporate image on country image77 cited
2008Asymmetric effects of brand origin confusion77 cited
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2004An Exploratory Study into the Impact of Components of Brand Equity and Country of Origin Effects on Purchase Intention73 cited
2011The interaction effect of country‐of‐origin, brand equity and purchase involvement on consumer purchase intentions of clothing labels72 cited
2007British consumers' evaluations of US versus Chinese goods67 cited
2011The Effects of Corporate-Brand Credibility, Perceived Corporate-Brand Origin, and Self-Image Congruence on Purchase Intention: Evidence From China's Auto Industry66 cited
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