A Comparison of Predictors of Ethical and Unethical Behavior among Corporate and Agency Advertising Managers

O. C. Ferrell · Mary Zey‐Ferrell · Dean Μ. Krugman

46 citations0/0 files storedJournal of Macromarketing

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Ethics in Business and Education Academic integrity and plagiarism Ethics in medical practice

Abstract

This study explores the organizational environments and interorganizational network which potentially influence ethical/unethical behavior of advertising decision-makers. Questions explored are: Do advertising agencies and their client corporations have similar standards of ethical behavior? Are the influences on un/ethical behavior for these two types of organizations similar? Corollary to this second question, the researchers wish to determine if the differential association model of un/ethical behavior reported in "Predicting Unethical Behavior Among Marketing Practitioners" (Zey-Ferrell, Weaver, and Ferrell 1979) would be validated with samples of advertising practitioners. Through the investigation of these questions, the consequences of the environment for un/ethical decisions are explored. Additional research is suggested and implications for structural improvements in the environment for un/ethical decisions including public policy considerations are discussed.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 46 citations exist upstream.

References

1947Principles of Criminology.2013Delinquency and Opportunity 1982Handbook of Organizational DesignHandbook of Organizational Design. Vol. 1: Remodeling Organizations and Their Environments, 560 pp., $29.95; Vol. 2: Remodeling Organizations and Their Environments, 552 pp., $29.95 ($55.00 the set). NyStromPaul C. and StarbuckWilliam H. (Eds.) New York: Oxford University Press, 1981.1979Predicting Unethical Behavior Among Marketing Practitioners 1975Managerial ethics a post-watergate view 1980Signals of Vulnerability in Agency-Client Relations 1981An Invitation to Participate in Affairs of the Journal of Macromarketing 1985The Principles of Criminology.

Cited by

1993Multinational corporate social responsibility, ethics, interactions and Third World governments: An agenda for the 1990s 2000Cross-Cultural Methodological Issues in Ethical Research 2004Marketing Control and Sales Force Customer Orientation 1990Perceived Conduct and Professional Ethics Among Marketing Faculty 1996An investigation of ethical perceptions of public sector MIS professionals

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.