An Invitation to Participate in Affairs of the Journal of Macromarketing

George Fisk

113 citations0/0 files storedJournal of Macromarketing

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Marketing and Advertising Strategies Publishing and Scholarly Communication Management and Marketing Education

Abstract

This invitation explains our goal and illustrates specific objectives of macromarketing study. It identifies current priorities in macromarketing thought and explains why we believe the Journal of Macromarketing can serve the professional scholar and public and managerial social policy formulating communities concerned with marketing.

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1975Marketing and the Ecological Crisis 1978How Broad Should the Marketing Concept Be?

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