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An Invitation to Participate in Affairs of the Journal of Macromarketing

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References

1975Marketing and the Ecological Crisis184 cited
1978How Broad Should the Marketing Concept Be?140 cited

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2020

Macromarketing Pedagogy: Empowering Students to Achieve a Sustainable World

43 cited

2006Historical Research in the Journal of Macromarketing , 1981–200543 cited

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