Article2005

The Configuration of Organizational Images Among Firms in the Canadian Beer Brewing Industry*

Kai Lamertz · Pursey P. M. A. R. Heugens · Loïc Calmet

84 citations0/0 files storedJournal of Management Studies

No readable copy stored yet — this record is metadata only.

Management and Organizational Studies Corporate Identity and Reputation Organizational Strategy and Culture

Abstract

abstract We integrate the literature on organizational image management and neo‐institutional theory to arrive at a better understanding of how organizations routinely represent themselves positively in their external environment. Drawing on a cross‐sectional exploratory study of the website communications of 36 firms in the Canadian brewing industry, we investigate how these organizations construct essential and distinctive organizational images in reference to a map of identity attributes and image categories at the organizational field level. We conclude that organizational self‐categorizations explain the field‐level configuration of images we discovered by establishing legitimacy claims targeted at relevant stakeholders.

Citations in this library

Stored only when both papers are in the corpus — 84 citations exist upstream.

References

1984Case Study Research: Design and Methods 1983The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields 1977Institutionalized Organizations: Formal Structure as Myth and Ceremony 2004The iron cage revisited institutional isomorphism and collective rationality in organizational fields 1995Managing Legitimacy: Strategic and Institutional Approaches 1989Building Theories from Case Study Research 1985Competitive Advantage: Creating and Sustaining Superior Performance 1989Social Identity Theory and the Organization

Cited by

2016Maintaining Moral Legitimacy through Worlds and Words: An Explanation of Firms' Investment in Sustainability Certification 2015New identities from remnants of the past: an examination of the history of beer brewing in Ontario and the recent emergence of craft breweries 2011Assessing Espoused Goals in Private Family Firms Using Content Analysis 2010An exploratory study into brand alignment in B2B relationships 2009How We See Them Versus How They See Themselves 2009

Imported from OpenAlex (CC0) — nothing here is generated.