Marketing Information Systems: Uses in the Fortune 500

Raymond McLeod · JOHN C. ROGERS

41 citations0/0 files storedCalifornia Management Review

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Competitive and Knowledge Intelligence Marketing and Advertising Strategies Corporate Governance and Management

Abstract

How are the marketing executives of the Fortune 500 using their information systems? A new study reports on the relative importance of marketing research and intelligence, as well as system use by management level, function, and marketing-mix ingredient.

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1966A design for the Firm's marketing nerve center

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1993Marketing Information Systems in the Fortune 500 Companies: Past, Present, and Future 1995Marketing information systems in the top U.S. companies: A longitudinal analysis 1997Marketing Information Systems in Small Companies 1996Influences on the adoption of global marketing decision support systems

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