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Marketing Information Systems: Uses in the Fortune 500
1 references·4 citing·9 second hop
Marketing Information Systems: Uses in the Fortune 500 (1982)Marketing Information Systems: Uses in th…A design for the Firm's marketing nerve center (1966)A design for the Firm's marke…Marketing Information Systems in Small Companies (1997)Marketing Information Systems…Influences on the adoption of global marketing decision support systems (1996)Influences on the adoption of…Marketing information systems in the top U.S. companies: A longitudinal analysis (1995)Marketing information systems…Marketing Information Systems in the Fortune 500 Companies: Past, Present, and Future (1993)Marketing Information Systems…The information system as a competitive weapon (1984)How information gives you competitive advantage (1985)Creating Competitive Advantage With Interorganizational Information Systems (1988)Firm Resources and Sustained Competitive Advantage (1991)Basics of Qualitative Research (1992)Firm resources and sustained competitive advantage (2004)Are environmental scanning units effective? (1982)Information systems in marketing (1995)Measuring Export Information Use (1999)
this work references cited by second hop

References

  • 1966A design for the Firm's marketing nerve center62 cited

Cited by

  • 1993Marketing Information Systems in the Fortune 500 Companies: Past, Present, and Future38 cited
  • 1995Marketing information systems in the top U.S. companies: A longitudinal analysis37 cited
  • 1997Marketing Information Systems in Small Companies35 cited
  • 1996Influences on the adoption of global marketing decision support systems8 cited

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