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Using a strategy-aligned fuzzy competitive analysis approach for market segment evaluation and selection
16 references·0 citing·34 second hop
Using a strategy-aligned fuzzy competitive analysis approach for market segment evaluation and selection (2007)Using a strategy-aligned fuzzy competitiv…Multiple Attribute Decision Making: Methods and Applications (2011)Multiple Attribute Decision M…Are you sure you have a strategy? (2005)Are you sure you have a strat…Fuzzy group decision-making for facility location selection (2003)Fuzzy group decision-making f…A grounded definition of supply risk (2003)A grounded definition of supp…Multicriteria analysis with fuzzy pairwise comparison (1999)Multicriteria analysis with f…Combining the analytic hierarchy process and goal programming for global facility location-allocation problem (1999)Combining the analytic hierar…Multi-attribute decision making: A simulation comparison of select methods (1998)Multi-attribute decision maki…Evaluating tourist risks from fuzzy perspectives (1997)Evaluating tourist risks from…The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)The magical number seven, plu…How Competitive Forces Shape Strategy (1989)How Competitive Forces Shape …Market Segmentation: A Review (1987)Market Segmentation: A ReviewMultiple Attribute Decision Making: Methods and Applications (1981)Multiple Attribute Decision M…Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Competitive Strategy: Techniq…Issues and Advances in Segmentation Research (1978)Issues and Advances in Segmen…Fuzzy sets (1965)Fuzzy setsThe magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)The magical number seven, plu…Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)An Information Processing Theory of Consumer Choice (1979)A Means-End Chain Model Based on Consumer Categorization Processes (1982)A Means-End Chain Model Based on Consumer Categorization Processes (1982)Understanding Heterogeneous Preferences in Random Utility Models: A Latent Class Approach (2002)Advances in Consumer Research (2025)Multicriteria evaluation for urban and regional planning (1982)Remarks on the Analytic Hierarchy Process (1990)Fuzzy TOPSIS method based on alpha level sets with an application to bridge risk assessment (2005)A NEW ADDITIVE RATIO ASSESSMENT (ARAS) METHOD IN MULTICRITERIA DECISION‐MAKING / NAUJAS ADITYVINIS KRITERIJŲ SANTYKIŲ ĮVERTINIMO METODAS (ARAS) DAUGIAKRITERINIAMS UŽDAVINIAMS SPRĘSTI (2010)A fuzzy multi criteria approach for measuring sustainability performance of a supplier based on triple bottom line approach (2012)EXPERIMENTAL PSYCHOLOGY (1940)Working Memory (1974)Developing a fuzzy TOPSIS approach based on subjective weights and objective weights (2008)SELECTION OF RATIONAL DISPUTE RESOLUTION METHOD BY APPLYING NEW STEP‐WISE WEIGHT ASSESSMENT RATIO ANALYSIS (SWARA) (2010)Multiple criteria decision-making techniques and their applications – a review of the literature from 2000 to 2014 (2015)The cornerstones of competitive advantage: A resource‐based view (1993)Varieties of Capitalism (2001)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Compromise solution by MCDM methods: A comparative analysis of VIKOR and TOPSIS (2003)Intuitionistic Fuzzy Aggregation Operators (2007)A state-of the-art survey of TOPSIS applications (2012)A scaling method for priorities in hierarchical structures (1977)How to make a decision: The analytic hierarchy process (1990)The theory of planned behavior (1991)Deriving priorities from fuzzy pairwise comparison judgements (2003)Evaluation of hazardous waste transportation firms by using a two step fuzzy-AHP and TOPSIS methodology (2008)Fuzzy Multicriteria Decision-Making: A Literature Review (2015)Family resemblances: Studies in the internal structure of categories (1975)Basic objects in natural categories (1976)Soft set theory—First results (1999)From Competitive Advantage to Corporate Strategy (1989)Destination Positioning Analysis through a Comparison of Cognitive, Affective, and Conative Perceptions (2004)Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research (2008)
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References

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  • 1998Multi-attribute decision making: A simulation comparison of select methods1,017 cited
  • 1978Issues and Advances in Segmentation Research921 cited
  • 1999Multicriteria analysis with fuzzy pairwise comparison769 cited
  • 2003Fuzzy group decision-making for facility location selection575 cited
  • 2003A grounded definition of supply risk537 cited
  • 1987Market Segmentation: A Review384 cited
  • 1997Evaluating tourist risks from fuzzy perspectives359 cited
  • 2005Are you sure you have a strategy?355 cited
  • 1999

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Combining the analytic hierarchy process and goal programming for global facility location-allocation problem
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