SPEEDING YOUR NEW PRODUCT TO MARKET

Milton D. Rosenau

46 citations0/0 files storedJournal of Consumer Marketing

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Product Development and Customization Business Strategies and Innovation Technology Assessment and Management

Abstract

There are several reasons why new products must be developed faster than before. This article reviews this changing imperative and describes several specific techniques that can help shorten new product development durations.

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1986The new new product development game 1980Design and marketing of new products 1989Managing New Product Innovations 1981Disharmony between R&D and marketing

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