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SPEEDING YOUR NEW PRODUCT TO MARKET

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References

1986The new new product development game1,619 cited
1980Design and marketing of new products1,131 cited
1989Managing New Product Innovations427 cited
1981Disharmony between R&D and marketing186 cited

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2003Time-to-market vs. time-to-delivery50 cited
2012The influence of distributor support and price adaptation on the export performance of small and medium-sized enterprises47 cited
2013External involvement and firm performance: is time-to-market of new products a missing link?42 cited
1999The Product Is Dead—Long Live the Product–Service!34 cited
2004Managing the distribution channels for high‐technology products32 cited
2015How Excessive Stage Time Reduction in NPD Negatively Impacts Market Value16 cited
2016Mediating Role of Entrepreneurial Orientation on the Relationship Between Relational Network and Competitive Advantages of Tunisian Contractors16 cited
1999La mesure et la réduction des délais de développement des produits nouveaux12 cited
2009LEADING PRIORITIES FOR DEVELOPMENT OF THE HIGH TECHNOLOGIES MARKET10 cited

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