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ArticleSegmentation: A tourism stakeholder view

Aaron Tkaczynski2008

Article2008

Segmentation: A tourism stakeholder view

Aaron Tkaczynski · Sharyn Robyn Rundle-Thiele · Narelle Beaumont

205 citations·0/0 files stored·Tourism Management

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Diverse Aspects of Tourism Research Consumer Behavior and Market Dynamics Migration, Aging, and Tourism Studies

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References

1984Case Study Research: Design and Methods 1972Principles of Marketing 1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies 2005Destination Branding: Insights and Practices from Destination Management Organizations 1996ABELL F. Dereck, Defining The Business. The Starting Point of Strategic Planning . USA, Prentice Hall, Englewood Cliffs, New Jersey, 1980.1995Travel Motivations of Japanese Overseas Travelers: A Factor-Cluster Segmentation Approach 2005Tourism destination branding complexity 2002Tourism constraints among Israeli seniors

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Details

Year2008

Typearticle

Published2008-09-07

VenueTourism Management

ISSN-L0261-5177

Languageen

Citations205

Files0 public / 0

ShelfDiverse Aspects of Tourism Research

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doi10.1016/j.tourman.2008.05.010

openalex_workW1968557874

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